questions before writing web copy

Don’t Write Your Website Copy Until You Answer These Questions

Best practices and copywriting tips to help you write more effectively for the web

Your website needs brand-new copy, and you’re just the person for the job. But before you type a single word, ask yourself these 15 important questions: 1. Who is your website’s main audience? Here’s one of the most effective website copywriting tips: know who you’re talking to before you start writing. Create an image in…

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5 Ideas to Steal from Brands that Ruled the Super Bowl

A $5.5 million Super Bowl ad may not be in your budget, but here a few techniques you can afford to copy

With millions of viewers each year, the Super Bowl lives on as the premiere event for brands everywhere. More than the most-watched televised event, it is the one time of the year where viewers welcome and anticipate commercial breaks. The prestige of these slots means advertisers bring their A-game, so we’ve compiled the best of…

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interview tips

The Interview Question You Should Always Ask Social Media Hires

Don’t wait until a real crisis happens to see if your team can handle the pressure

When you’re interviewing new hires for your social media team, the questions can get stale pretty fast. What social management tools do you use? How do you measure the effectiveness of an Instagram campaign? What’s your experience handling Facebook ads? There’s one question you should always ask to see if your interviewee has what it…

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