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What Fact Checkers Do and Why The Role is So Important

Fact checkers are more essential to journalism than ever

Robert McGuire, owner of McGuire Editorial & Consulting, once worked as a reporter at weekly newspaper publisher, Community Newspapers, Inc. One thing that’s stuck with McGuire from his tenure at the paper? The authority of the staff’s junior-level fact checker. “She could pull the brake on the train in ways nobody else could,” McGuire recalled….

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What Does a Publicist Do?

Writing is an essential skill for this popular role

You’re a strategic thinker, problem solver and, like, the best writer ever. If you’re not a publicist, you should be. Not convinced? Maybe a couple of public relations experts can convince you. Check out what they have to say about the job. You’ll be applying for publicists gigs in no time. What exactly does a…

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3 Places to Find Great Talent for Your Ad Agency

What to do when you've exhausted all other resources for finding good talent for your ad agency

Ad agencies are always on the lookout for new talent—creatives, account executives, project managers, you name it. But where do you look when you’ve exhausted all of your usual recruiting methods? When job boards, social media and recruiting events aren’t bringing in the right candidate, here are three new places to look. In-house agencies What…

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How to Pitch: Motherwell

Send your most evocative parenting essays to get published in this up-and-coming digital magazine

Background: Modern parenting is a complicated entity and, as such, every single mom and dad out there has a unique voice that can contribute to our understanding of it. At Motherwell, we feel strongly about showcasing a full spectrum of parenting experiences. We don’t shy away from conflicting points of view, because we know that...
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