Creating a social media analytics report

Social Media Metrics vs. Social Media Analytics: Why You Need to Understand the Difference

The distinction can have a huge effect on the value of your reports and the success of your future efforts

These days you’d be hard pressed to find a job in media that doesn’t list “analytics” as a necessary skill. You may be in marketing, PR or content, yet you’re required to do way more than turn a creative phrase or craft a persuasive message. Now you’re expected to evaluate your efforts and prove that the…

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5 Ideas to Steal from Brands that Ruled the Super Bowl

A $5.5 million Super Bowl ad may not be in your budget, but here a few techniques you can afford to copy

With millions of viewers each year, the Super Bowl lives on as the premiere event for brands everywhere. More than the most-watched televised event, it is the one time of the year where viewers welcome and anticipate commercial breaks. The prestige of these slots means advertisers bring their A-game, so we’ve compiled the best of…

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The Interview Question You Should Always Ask Social Media Hires

Don’t wait until a real crisis happens to see if your team can handle the pressure

When you’re interviewing new hires for your social media team, the questions can get stale pretty fast. What social management tools do you use? How do you measure the effectiveness of an Instagram campaign? What’s your experience handling Facebook ads? There’s one question you should always ask to see if your interviewee has what it…

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