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Creating a social media analytics report

Social Media Metrics vs. Social Media Analytics: Why You Need to Understand the Difference

The distinction can have a huge effect on the value of your reports and the success of your future efforts

These days you’d be hard pressed to find a job in media that doesn’t list “analytics” as a necessary skill. You may be in marketing, PR or content, yet you’re required to do way more than turn a creative phrase or craft a persuasive message. Now you’re expected to evaluate your efforts and prove that the…

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5 Ideas to Steal from Brands that Ruled the Super Bowl

A $5.5 million Super Bowl ad may not be in your budget, but here a few techniques you can afford to copy

With millions of viewers each year, the Super Bowl lives on as the premiere event for brands everywhere. More than the most-watched televised event, it is the one time of the year where viewers welcome and anticipate commercial breaks. The prestige of these slots means advertisers bring their A-game, so we’ve compiled the best of…

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The One Thing Nonprofits Can Do to Improve Their Job Descriptions Today

Your mission is the heart and soul of your nonprofit, and you can use it to your advantage in your job listings.

When your nonprofit is hiring, it’s easy to get caught up in the minutiae of the position description. The responsibilities, the daily tasks, the desired skills and experience—you could spend hours outlining what the job entails and the kind of person you’re looking for. But there’s something even more important to focus on. Nonprofits attract…

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