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How to Pitch: AD PRO (2023)

Background: Launched in 1920 as a trade quarterly, Architectural Digest has evolved into a publication that celebrates international design talents and innovative homes. Since then the brand has spawned several international editions as well as AD PRO, a digital division of the brand that focuses on a professional audience, says Allie Weiss, deputy editor, AD…

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Q&A with Sophie “Lightning” Jamison, Chief TikTok Officer at Made By Gather

Chief TikTok Officer: From Marketing Gimmick to actual C-Suite Position

In this Q&A, Sophie “Lightning” Jamison shares how she went from creating content for fun to landing a Chief TikTok role, along with her tips for job-seeking content creators. 1. Tell us a little bit about your background. Where did you go to school and what did you study? What jobs have you had before…

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