What does it take to work in advertising? Browse our latest jobs for Advertisers from top media and creative employers. Learn more about the requirements and responsibilities of an advertising job.
What does someone who works in advertising do?
There are many different roles within the advertising world—from Account Executives to Event Planners to Strategists, and more. Generally, someone who is working within advertising is working on advertising and marketing-related campaigns to raise brand awareness of a client or company and make sure they are meeting their business goals. Think of anything from an ad on social media to a billboard ad to a commercial—all of these are examples of a product that came from a group of advertisers.
What are the responsibilities of someone who works in advertising?
As stated above, there are numerous different positions that are a part of the advertising world. However, someone working in advertising could potentially do the following tasks day-to-day:
- Create strategic advertising plans that align with client’s needs and goals
- Design and prepare advertisements
- Perform market research
- Meet with clients to discuss goals and progress
- Test new concepts and review results
What are the requirements to work in advertising?
Jobs within advertising require someone who is interested in working in a fast-paced, highly collaborative environment. Most advertising jobs typically require a bachelor’s degree in advertising, marketing, graphic design, or business. A person interested in this position also must have the ability to think both creatively and strategically, must be able to have excellent written communication skills, and must be an outside-the-box thinker, as advertising campaigns typically aim to grab an audience’s attention in a new and unique way.