What does it take to be a Content Strategist? Browse our latest jobs for Content Strategists from top media and creative employers. Learn more about the requirements and responsibilities of a Content Strategist job.
What does a Content Strategist do?
A Content Strategist plans, writes, and edits content while also ensuring it is clear, compelling, and properly distributed across web, mobile, and social platforms. A Content Strategist also adheres to a consistent brand philosophy, creating content that aligns with the brand, keeping current consumers or customers engaged, while also attracting new ones, meeting business needs. A person in this position oversees storytelling and creating comprehensive content for consumers.
What are the responsibilities of a Content Strategist?
Day-to-day responsibilities often include:
- Creating and managing social media campaigns
- Monitoring engagement and analyzing data
- Managing content marketing campaigns
- Implementing SEO best practices
- Building strategic partnerships
- Working closely with designers, social media strategists, UX specialists, and the marketing team
What are the requirements to be a Content Strategist?
Common majors for this position include English, Communications, Journalism, Marketing, and Creative Writing. Employers look for at least a few years of experience as a web writer, content editor, or content manager for this position. Content Strategists also must have solid copywriting skills, campaign experience, content delivery skills, organization skills, and an analytical (as well as creative) mind. They typically also have very solid search engine optimization skills, as well as digital marketing skills.