What does it take to be a Communications Manager? Browse our latest jobs for Communications Managers from top media and creative employers. Learn more about the requirements and responsibilities of a Communication Manager job.
What does a Communications Manager do?
A Communications Manager promotes a company’s mission, products and/or services. They work closely with the management teams and execs to shape a company’s image and values, as well as the appropriate methods to communicate them to the public. Their responsibilities include identifying press opportunities and developing content to be disseminated via social media, websites, newsletters, press releases, and any other distribution channels. The Communications Manager ensures messaging aligns with key business strategies. They may also serve as a company’s media liaison and formal spokesperson, conducting briefings and press conferences.
What are the responsibilities of a Communications Manager?
The typical responsibilities of a Communications Manager include:
- Represent the organization at events and press conferences
- Develop and implement marketing and communications campaigns
- Determine communications campaigns that will help further organizational goals
- Create internal communications protocols and initiatives that will foster employee morale
- Oversee the creation of marketing and communications collateral to ensure that it is consistent with the organization’s brand
- Reach out to influencers, media, and beyond
What are the requirements to be a Communications Manager?
Typically, employers look for a bachelor’s degree in Communications, English, PR, or Marketing and a minimum of five years of experience in communications for a Communications Manager role. This person must have impeccable organizational skills, being able to stay on top of deadlines and details for company events and press. They also must have proven success in launching effective communications and marketing campaigns. Employers also look for experience working with CRM software. Unsurprisingly, this candidate also needs to have solid written and verbal communication skills.