What does it take to be a Copywriter? Browse our latest jobs for Copywriters from top media and creative employers. Learn more about the requirements and responsibilities of a Copywriting job.
What does a Copywriter do?
Copywriters are responsible for creating effective and engaging text that is used to promote the products of the company they work for, whether it’s an ad agency or a corporation. Their writing is typically displayed externally on:
- ads
- websites
- catalogs
- videos
- social media
They craft messaging that grabs their reader’s attention. Most of their writing needs to be clear, as it’s used briefly and compellingly. A Copywriter is also usually part of the company’s marketing team, working closely with other team members in the process of brainstorming and executing ideas.
What are the responsibilities of a Copywriter?
The responsibilities of a Copywriter can vary depending on the type of company and copywriting job. However, the main responsibilities fall under the umbrella of writing clear, concise, and grammatically correct content to develop and execute a strong brand voice for the company. The person in this role creates messaging for the company: whether it’s B2B, B2C, external, or internal. Sometimes companies will even specify whether they’re looking for a B2B or B2C copywriter. This position is also responsible for ensuring that the company’s messaging is consistent and that its editorial standards are met. Another key component to this position is doing backend keyword research to ensure that the website content is SEO-driven.
What are the requirements to become a Copywriter?
The requirements for this position typically include a bachelor’s degree in English, Journalism, Marketing, Communications, or a related field. Additionally, this person must have superior writing and editing skills. If they’re starting a job in a specific field, they should have experience within that industry, whether it’s Healthcare, Technology, Advertising, etc. One major requirement that is important for Copywriters to have (as goes for many Writers and Editors) is the ability to be receptive to feedback, as their work typically involves rounds of collaborative editing to ensure it aligns with the company’s mission. Lastly, this person should be creative and willing to think outside the box for fresh concepts, tag-lines, and messaging.
