What does it take to be a Publicist? Browse our latest jobs for Publicists from top media and creative employers. Learn more about the requirements and responsibilities of a Publicist job.
What does a Publicist do?
A Publicist generates and manages publicity for public figures, businesses, films, movies, and the like. There is a lot of writing involved: press releases, press kit materials, speeches, media alerts, bios, and social media content. A Publicist also stays busy managing the public image of clients and setting up publicity events such as book signings. Other responsibilities include pitching clients to journalists and influencers, arranging interviews and press conferences, managing crises, developing media lists, and tracking media coverage.
What are the responsibilities of a Publicist?
In a broad sense, the main responsibility of a Publicist is to generate press coverage on behalf of their clients, serving as the in-between for their clients and the public. They generate publicity on behalf of their client, whether it’s a business, public figure, author, and more. Publicists write and prepare the following:
- Press releases
- Website content
- Media alerts
- Press kits
What are the requirements to be a Publicist?
Employers typically look for a bachelor’s degree in Public Relations, Marketing, Communications, or English. Publicists also must have strong writing skills, pay close attention to details, have strong problem-solving skills, and be good at public speaking. Sometimes employees have worked a publicity internship or as a Publicity Assistant before becoming a full-time Publicist, as it requires a bit of experience. Publicists must have excellent communication and people skills, as they’re constantly working with others through different mediums—whether it’s in person or virtually.