Creating a social media analytics report

Social Media Metrics vs. Social Media Analytics: Why You Need to Understand the Difference

The distinction can have a huge effect on the value of your reports and the success of your future efforts

These days you’d be hard pressed to find a job in media that doesn’t list “analytics” as a necessary skill. You may be in marketing, PR or content, yet you’re required to do way more than turn a creative phrase or craft a persuasive message. Now you’re expected to evaluate your efforts and prove that the…