Digital Tech Spending Outpaces the Competency of Digital Marketers

Digital Tech Spending is Outpacing the Performance of Digital Marketers

There’s a continuing digital disconnect in marketing

Digital marketing budgets are growing at a breakneck pace, but according to a new report, investments in the essential digital marketing skills needed to handle these larger budgets is lagging far behind. This is particularly true in high-engagement channels and capabilities, such as mobile, video and testing. Translation: although spending on digital technology may be…