We are seeking a creative and detail-oriented Marketing Content Specialist to join our team. In this mid-level role, you will be responsible for developing, managing, and executing strategic content across a variety of channels to drive brand awareness, support software launches, and improve prospect and customer engagement. This position is ideal for someone who thrives in a technical, collaborative environment and enjoys turning complex ideas into clear, compelling content.
This is an in-person position in Chapel Hill, NC.
Key Responsibilities
- Write and edit high-quality, SEO-optimized copy for company websites and landing pages.
- Manage the company’s communication calendar and coordinate execution across channels.
- Oversee and coordinate customer case studies and company articles working with outside technical writers, customers and co-workers.
- Assist with communications for software releases, including drafting messaging and coordinating outreach to customers and partners.
- Develop, write, and deploy press releases and media announcements.
- Plan and execute online and print advertising campaigns in collaboration with external vendors and internal stakeholders.
- Oversee social media content creation, scheduling, and community engagement.
- Coordinate the creation and distribution of email marketing campaigns and customer announcements.
- Maintain and update multiple corporate websites to ensure accuracy and alignment with marketing goals.
- Manage webinar promotion, logistics, and follow-up communications.
- Organize and maintain content assets on SharePoint and other internal distribution systems.
- Support internal communications and cross-functional collaboration on content-related initiatives.
Qualifications
- BA in marketing, communication, liberal arts or a related field.
- 3–5+ years of experience in content marketing, communications, or related roles, preferably in a technical environment.
- Exceptional writing and editing skills, with the ability to translate complex technical topics into engaging and accessible content.
- Solid understanding of SEO best practices and keyword research.
- Proficiency with digital marketing tools such as Google Analytics, SEMrush, WordPress (or similar CMS), and email platforms (e.g., Mailchimp or HubSpot).
- Experience managing website content and corporate communications workflows.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Experience with SharePoint and webinar platforms (e.g., Zoom, GoToWebinar) is a plus.
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