Key Responsibilities:
• Collaborate with a strategist to transform concepts into functional, testable web experiences while communicating technical insights to non-technical stakeholders as needed.
• Manage end-to-end A/B test setups within Optimizely, including build processes, metrics definition, audience targeting, URL configurations, and thorough pre-/post-launch QA.
• Identify opportunities for enhancements in the Client web widget product, propose innovative features, and contribute to ongoing improvements to drive better user experiences.
• Update widget code to deliver targeted experiences using session-based logic (e.g., new vs. returning users, logged-in vs. logged-out states, lapsed customers, and geo-targeting) informed by dataLayer, session storage, or local storage.
Required Qualifications:
• Minimum of 5 years of web development experience.
• Bachelor’s degree in Computer Science, Information Technology, or a related field (or equivalent experience).
• Hands-on experience with the Optimizely platform (or similar A/B testing platforms) and a solid understanding of A/B testing methodologies.
• Excellent problem-solving skills and the ability to work independently and collaboratively.
• Strong communication skills, with the ability to simplify complex technical information for non-technical stakeholders.
Preferred Qualifications:
• Experience with other A/B testing platforms apart from Optimizely.
• Familiarity with web optimization techniques to improve performance and user experience.
• Experience in data-driven decision-making and analyzing test results for continuous improvement.
• Familiarity with version control systems like Git.
• Experience in working with analytics tools such as Google Analytics, Mixpanel, or similar platforms.
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