Circa - IPG DXTRA is hiring: Content Strategist in New York

Content Strategist

Editor, Corporate/B2B/Technology - New York - We are seeking a dynamic and motivated writer, editor, and content strategist to join our team to deliver high-impact work for major Corporate, Technology and other B2B clients.

This role partners closely with internal teams and clients to define business objectives and develop comprehensive content strategies across a variety of channels, including social, that drive results. The ideal candidate thrives on crafting strategic, creative stories under deadline and demonstrates expertise in digital storytelling across earned, owned, and paid media. Special consideration will be given to candidates with experience in LinkedIn content and executive communications.

The Ideal Candidate Would Have:

• 3-5 years of editorial experience at a media, publishing, or corporate communications company
• A proven track record of meeting daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• Strong editorial judgment and a keen sense for business news and trends
• Experience writing, reporting, and interviewing in a B2B or corporate context
• Ability to develop content strategies, set goals, define target audiences, perform research and competitor audits, select channels, and build editorial calendars
• Experience generating creative story ideas and executing them across formats, including client websites and social media accounts
• Ability to write sharp, engaging copy on a variety of business topics, tailored for different audiences and content types
• Knowledge of multimedia storytelling and digital publishing best practices
• Ability to work autonomously, make sound decisions, and raise concerns proactively
• Strong communication skills for effective collaboration with clients and internal teams
• Experience with web publishing, asset management, and content management systems (WordPress, Expression Engine, etc.)

Bonus: Experience creating LinkedIn content and executive communications for senior leaders

What You Will Do:

• Analyze client objectives and audiences to determine the most effective content channels and formats
• Create editorial workflows, develop content calendars, and report on content performance
• Generate and produce content packages, including blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts, and whitepapers
• Edit and oversee editorial calendars for websites and social channels
• Edit stories from team members and freelancers for publication
• Write short-form copy for social posts, with a focus on LinkedIn and executive communications
• Publish content in CMS platforms such as WordPress
• Manage analytics and reporting on web content

Contribute story ideas and execute them across digital platforms

• Coordinate with other departments, including art, media buying, and social media teams

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $66,300.00 - $80,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered. In Summary: The ideal candidate thrives on crafting strategic, creative stories under deadline and demonstrates expertise in digital storytelling across earned, owned, and paid media . Special consideration will be given to candidates with experience in LinkedIn content and executive communications . The Ideal Candidate would have: 3-5 years of editorial experience at a media, publishing, or corporate communications company . En Español: Este papel se asocia estrechamente con los equipos internos y clientes para definir objetivos comerciales y desarrollar estrategias de contenido integrales a través de una variedad de canales, incluidos los sociales, que impulsen resultados. El candidato ideal prospera en la elaboración de historias estratégicas y creativas dentro del plazo límite y demuestra experiencia en narración digital en medios ganados, propiedad y pago. Se dará especial atención a candidatos con experiencia en contenidos LinkedIn y comunicaciones ejecutivas. El candidato ideal tendría: 3-5 años de experiencia editorial en una empresa de medios, editoriales o de comunicaciones corporativas Un historial comprobado de cumplir con plazos diarios, semanales y mensuales Excelente edición, escritura y habilidades gramaticales Conocimiento editorial fuerte y un buen sentido para las noticias y tendencias empresariales Experiencia en escribir, informar e entrevistar en un contexto B2B o empresarial Capacidad para desarrollar estrategias de contenido, establecer objetivos, definir audiencias objetivo, realizar investigaciones prioritarias y auditorías de competidores, seleccionar canales y construir calendarios redaccionales Escribir Experiencia generando ideas creativas y ejecutándolas a través de formatos, incluidos sitios web de clientes y cuentas de redes sociales Capacidades para escribir acuciantes, involucrarse en una variedad de temas comerciales Contiene conocimientos personalizados sobre la creación de historias y publicaciones digitales La capacidad de crear historias, fijar metas, llevar a cabo auditorias dirigidas al público, hacer análisis de contenidos. Es por eso que ofrecemos un conjunto completo de beneficios incluyendo: Medicinal Dental Vision 401k (con coincidencia con el empleador) Tuition Reimbursement Juice Money - $60 reembolso mensual para utilizarse en compras que nutran su salud, mente, cuerpo y alma MyDays - Horarios flexibles vacaciones A corto plazo Discapacidad Pagada al Empleado Período Liberación Familiar Beneficio Edificación familiar NYC Rango de salario: $66,300.00 - $80,000.00 Cuando se paga a un empleado o futuro empleado dentro de este rango dependerá, entre otros factores, de las condiciones reales para los actuales / antiguos empleados en la posición; consideraciones del mercado; razonamientos presupuestarios; tenencia y estatus fiero con la empresa (aplicable a los empleados actuales); así como el antecedente del empleado/demandalizante, calificaciones físicas pertinentes y prestaciones especiales de atención médica. Debido al volumen, los mensajes enviados a esta dirección de correo electrónico que no están relacionados con un alojamiento no pueden ser respondidos.