CHAGEE USA
CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,800 locations globally.
Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.
Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.
Position Overview:
Were looking for an
Associate Manager, Social Media
to help bring CHAGEE to life across platforms from trend-driven Reels and TikToks to elevated product storytelling and community engagement. Youll support the development and execution of our organic social strategy, with ownership over publishing, content planning, community management, and performance tracking. Youll report directly into the
Head of Social, Talent & Influence
and collaborate with internal and external teams to ensure that everything we publish is strategic, elevated, and culturally resonant. This is an ideal role for someone whos ready to step into more ownership, grow into a leadership path, and help shape the voice of a global legacy brand entering a new market. Key Responsibilities: Platform & Publishing Management Support day-to-day execution of CHAGEEs social strategy across TikTok, Instagram, YouTube, Xiaohongshu (RED), Pinterest, and other emerging platforms Draft post copy, schedule and publish content, and manage the social content calendar Ensure consistency in posting cadence and alignment with broader brand and campaign timelines Content Creation & Development Collaborate with internal teams and agency partners to develop organic content across formats: UGC, trend-driven videos, owned assets (both hi-fi and lo-fi), tastefully designed culture-first memes, and more Translate brand and campaign priorities into social-first storytelling Attend shoots and pre-pros to provide social guidance and ensure content capture aligns with platform best practices Bring fresh creative ideas to regular brainstorms and content planning sessions Influencer Content Amplification Work closely with the influencer team to integrate creator and celebrity content into CHAGEEs social feeds when relevant Ensure all talent content reflects CHAGEEs brand tone, look, and feel across platforms Community Engagement Own day-to-day community management: responding to DMs, comments, and UGC in a tone that feels warm, witty, and brand-right Monitor social sentiment and surface audience insights to the broader team Paid Media Support Assist in trafficking creative assets for paid campaigns, including dark posts and boosted influencer content Support in platform execution (Meta, TikTok, Google) and help apply learnings to future creative development Analytics & Reporting Pull and analyze performance data across all social platforms Support in developing monthly and quarterly social reports highlighting KPIs like engagement rate, reach, and growth Help create campaign-specific recaps and decks for internal stakeholders Trend & Culture Tracking Stay current on platform updates, social trends, emerging talent, and creator formats Share insights regularly to help inform casting, creative ideas, and real-time content opportunities Admin & Coordination Assist with invoices, contracts, and asset tracking Maintain content calendars, performance logs, and creative libraries Qualifications: 3+ years experience in social media, content creation, or digital marketing Excellent writing skills with strong attention to tone and detail Passion for storytelling, visual aesthetics, and cultural relevance Strong organizational skills and comfort juggling multiple projects at once Fluent in platform best practices especially TikTok, Instagram, and YouTube Proficiency in tools like Dash Social, CreatorIQ, Canva, Google Suite, and Meta Ads Manager is a plus Bachelor's degree in marketing, communications, or a related field Bonus Points If You... Are fluent in Mandarin/Chinese (written or spoken) Have experience launching a brand or building a social presence from scratch Are a tea lover, foodie, or tapped into lifestyle, fashion, or culture spaces Have proficient to advanced design and editing skills (Photoshop, InDesign, video apps, etc.) CHAGEE is redefining tea culture in the U.S. drawing from centuries of Chinese teahouse tradition and powered by a global fanbase. This is your chance to be part of a small but mighty team building something meaningful and modern. From shaping our social presence to collaborating with some of the most exciting creators in the space, youll play a key role in launching a new kind of legacy brand. #J-18808-Ljbffr
Associate Manager, Social Media
to help bring CHAGEE to life across platforms from trend-driven Reels and TikToks to elevated product storytelling and community engagement. Youll support the development and execution of our organic social strategy, with ownership over publishing, content planning, community management, and performance tracking. Youll report directly into the
Head of Social, Talent & Influence
and collaborate with internal and external teams to ensure that everything we publish is strategic, elevated, and culturally resonant. This is an ideal role for someone whos ready to step into more ownership, grow into a leadership path, and help shape the voice of a global legacy brand entering a new market. Key Responsibilities: Platform & Publishing Management Support day-to-day execution of CHAGEEs social strategy across TikTok, Instagram, YouTube, Xiaohongshu (RED), Pinterest, and other emerging platforms Draft post copy, schedule and publish content, and manage the social content calendar Ensure consistency in posting cadence and alignment with broader brand and campaign timelines Content Creation & Development Collaborate with internal teams and agency partners to develop organic content across formats: UGC, trend-driven videos, owned assets (both hi-fi and lo-fi), tastefully designed culture-first memes, and more Translate brand and campaign priorities into social-first storytelling Attend shoots and pre-pros to provide social guidance and ensure content capture aligns with platform best practices Bring fresh creative ideas to regular brainstorms and content planning sessions Influencer Content Amplification Work closely with the influencer team to integrate creator and celebrity content into CHAGEEs social feeds when relevant Ensure all talent content reflects CHAGEEs brand tone, look, and feel across platforms Community Engagement Own day-to-day community management: responding to DMs, comments, and UGC in a tone that feels warm, witty, and brand-right Monitor social sentiment and surface audience insights to the broader team Paid Media Support Assist in trafficking creative assets for paid campaigns, including dark posts and boosted influencer content Support in platform execution (Meta, TikTok, Google) and help apply learnings to future creative development Analytics & Reporting Pull and analyze performance data across all social platforms Support in developing monthly and quarterly social reports highlighting KPIs like engagement rate, reach, and growth Help create campaign-specific recaps and decks for internal stakeholders Trend & Culture Tracking Stay current on platform updates, social trends, emerging talent, and creator formats Share insights regularly to help inform casting, creative ideas, and real-time content opportunities Admin & Coordination Assist with invoices, contracts, and asset tracking Maintain content calendars, performance logs, and creative libraries Qualifications: 3+ years experience in social media, content creation, or digital marketing Excellent writing skills with strong attention to tone and detail Passion for storytelling, visual aesthetics, and cultural relevance Strong organizational skills and comfort juggling multiple projects at once Fluent in platform best practices especially TikTok, Instagram, and YouTube Proficiency in tools like Dash Social, CreatorIQ, Canva, Google Suite, and Meta Ads Manager is a plus Bachelor's degree in marketing, communications, or a related field Bonus Points If You... Are fluent in Mandarin/Chinese (written or spoken) Have experience launching a brand or building a social presence from scratch Are a tea lover, foodie, or tapped into lifestyle, fashion, or culture spaces Have proficient to advanced design and editing skills (Photoshop, InDesign, video apps, etc.) CHAGEE is redefining tea culture in the U.S. drawing from centuries of Chinese teahouse tradition and powered by a global fanbase. This is your chance to be part of a small but mighty team building something meaningful and modern. From shaping our social presence to collaborating with some of the most exciting creators in the space, youll play a key role in launching a new kind of legacy brand. #J-18808-Ljbffr