Kendo Brands, Inc.
Global Social Media Manager - Ole Henriksen
Kendo Brands, Inc., San Francisco, California, United States, 94199
Overview Join to apply for the
Global Social Media Manager - Ole Henriksen
role at
Kendo Brands, Inc. .
All candidates should make sure to read the following job description and information carefully before applying. Base pay range $105,700.00/yr - $132,200.00/yr Position Summary As the Global Social Media Manager for
OLEHENRIKSEN , you will report to the Director of Global Influencer & Social Media and play a key leadership role in shaping and driving the brand’s global social media presence. You will be responsible for overseeing the strategy, development, and execution of innovative, insight-driven social campaigns that drive brand love, engagement, and business growth across all social platforms. This role requires a digital-first, forward-thinking leader who can balance strategic vision with best-in-class execution, blending creativity, analytics, and cultural fluency to deliver high-impact social programs. You will be a cross-functional connector and storyteller, collaborating across Creative, Influencer, Brand Marketing, eCommerce, Global Education, International, and more to ensure social media acts as a powerful voice and vehicle for the
OLEHENRIKSEN
brand. The ideal candidate is a highly creative, organized, and entrepreneurial thinker who thrives in a fast-paced, collaborative environment and has a passion for storytelling, community building, and emerging trends. Responsibilities
Own and lead the global social media strategy across all key platforms (Instagram, TikTok, YouTube, Pinterest, and other key platforms) to drive brand equity, storytelling, and business impact. Translate brand and product marketing objectives into disruptive, insight-led social programs and campaigns — rooted in platform best practices and consumer behavior. Act as the social lead on major brand campaigns and product launches, partnering cross-functionally to guide social-first storytelling and ensure alignment from concept to execution. Oversee day-to-day management of global social channels including content calendars, publishing, copywriting, community management, and real-time engagement. Lead development and execution of trend-forward, culturally relevant social content that aligns with brand identity while pushing creative boundaries. Manage creative ideation and content creation (organic + partner-led) — from briefing to production, working closely with Influencer, Creative, and external collaborators. Partner closely with the Influencer Manager to amplify UGC/creator content, integrate paid partners into organic strategies, and identify co-creation moments. Guide and mentor junior team members, including Associate Managers or Coordinators, helping to build social media expertise and professional development. Present and communicate strategies, creative ideas, and performance results to senior leadership and cross-functional teams. Monitor social KPIs and report weekly, monthly, and quarterly performance, with insights and recommendations to optimize future strategies. Manage the global organic social budget, ensuring strategic allocation of resources and identifying opportunities for investment or efficiency. Track platform updates, industry trends, competitor activity, and consumer behavior to keep the brand ahead of the curve in the evolving social landscape. Champion social media within the organization — driving education, innovation, and integration across all brand touchpoints. Qualifications & Experience
Bachelor’s degree or equivalent experience. 5+ years of experience in social media marketing, preferably in beauty, skincare, or lifestyle. Must have experience across all major social media platforms including Instagram, TikTok, YouTube and Pinterest. Demonstrated success in leading and scaling social media programs with measurable impact on brand and business. Strong strategic thinking with ability to connect cultural moments, brand storytelling, and consumer insights. Excellent creative sensibility and visual storytelling skills; elevated eye for beauty and lifestyle content. Strong copywriting and communication skills; able to write and edit on-brand, engaging copy across platforms. Proven experience managing budgets, agencies, and cross-functional projects from concept to execution. Deep knowledge of the social media landscape, platform algorithms, tools, and emerging tech. Comfortable analyzing data and turning insights into strategy; experience with tools like Dash Hudson, ListenFirst, Traackr, etc. Exceptional organizational, project management, and leadership skills; able to manage timelines, multiple stakeholders, and shifting priorities. A passion for skincare and the digital space, with a pulse on what’s next in social culture. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Personal Care Product Manufacturing and Retail
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Global Social Media Manager - Ole Henriksen
role at
Kendo Brands, Inc. .
All candidates should make sure to read the following job description and information carefully before applying. Base pay range $105,700.00/yr - $132,200.00/yr Position Summary As the Global Social Media Manager for
OLEHENRIKSEN , you will report to the Director of Global Influencer & Social Media and play a key leadership role in shaping and driving the brand’s global social media presence. You will be responsible for overseeing the strategy, development, and execution of innovative, insight-driven social campaigns that drive brand love, engagement, and business growth across all social platforms. This role requires a digital-first, forward-thinking leader who can balance strategic vision with best-in-class execution, blending creativity, analytics, and cultural fluency to deliver high-impact social programs. You will be a cross-functional connector and storyteller, collaborating across Creative, Influencer, Brand Marketing, eCommerce, Global Education, International, and more to ensure social media acts as a powerful voice and vehicle for the
OLEHENRIKSEN
brand. The ideal candidate is a highly creative, organized, and entrepreneurial thinker who thrives in a fast-paced, collaborative environment and has a passion for storytelling, community building, and emerging trends. Responsibilities
Own and lead the global social media strategy across all key platforms (Instagram, TikTok, YouTube, Pinterest, and other key platforms) to drive brand equity, storytelling, and business impact. Translate brand and product marketing objectives into disruptive, insight-led social programs and campaigns — rooted in platform best practices and consumer behavior. Act as the social lead on major brand campaigns and product launches, partnering cross-functionally to guide social-first storytelling and ensure alignment from concept to execution. Oversee day-to-day management of global social channels including content calendars, publishing, copywriting, community management, and real-time engagement. Lead development and execution of trend-forward, culturally relevant social content that aligns with brand identity while pushing creative boundaries. Manage creative ideation and content creation (organic + partner-led) — from briefing to production, working closely with Influencer, Creative, and external collaborators. Partner closely with the Influencer Manager to amplify UGC/creator content, integrate paid partners into organic strategies, and identify co-creation moments. Guide and mentor junior team members, including Associate Managers or Coordinators, helping to build social media expertise and professional development. Present and communicate strategies, creative ideas, and performance results to senior leadership and cross-functional teams. Monitor social KPIs and report weekly, monthly, and quarterly performance, with insights and recommendations to optimize future strategies. Manage the global organic social budget, ensuring strategic allocation of resources and identifying opportunities for investment or efficiency. Track platform updates, industry trends, competitor activity, and consumer behavior to keep the brand ahead of the curve in the evolving social landscape. Champion social media within the organization — driving education, innovation, and integration across all brand touchpoints. Qualifications & Experience
Bachelor’s degree or equivalent experience. 5+ years of experience in social media marketing, preferably in beauty, skincare, or lifestyle. Must have experience across all major social media platforms including Instagram, TikTok, YouTube and Pinterest. Demonstrated success in leading and scaling social media programs with measurable impact on brand and business. Strong strategic thinking with ability to connect cultural moments, brand storytelling, and consumer insights. Excellent creative sensibility and visual storytelling skills; elevated eye for beauty and lifestyle content. Strong copywriting and communication skills; able to write and edit on-brand, engaging copy across platforms. Proven experience managing budgets, agencies, and cross-functional projects from concept to execution. Deep knowledge of the social media landscape, platform algorithms, tools, and emerging tech. Comfortable analyzing data and turning insights into strategy; experience with tools like Dash Hudson, ListenFirst, Traackr, etc. Exceptional organizational, project management, and leadership skills; able to manage timelines, multiple stakeholders, and shifting priorities. A passion for skincare and the digital space, with a pulse on what’s next in social culture. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Personal Care Product Manufacturing and Retail
#J-18808-Ljbffr