Kiddom
About Kiddom
Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum - resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom's high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.
Kiddom is transforming how K-12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As our footprint expands-especially in states where curriculum adoption plays a critical role-we need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education. This role will help guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention-ensuring we nurture relationships at every stage of the customer journey. Your work will directly support our mission to empower educators and learners, with a specific focus on the complex, high-stakes K-12 curriculum market.
You will...
$90,000 - $160,000 a year
Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.
What we offer
Full time permanent employees are eligible for the following benefits from their first day of employment:
* Competitive salary
* Meaningful equity
* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
* One Medical membership (in participating locations)
* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.
* 10 paid sick days per year (pro rated depending on start date)
* Paid holidays
* Paid bereavement leave
* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.
* Commuter and FSA plans
Equal Employment Opportunity Policy
Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. In Summary: Kiddom is transforming how K-12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform . We need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education . You will design and own the customer lifecycle journey implementation and strategy . En Español: About Kiddom es una plataforma educativa innovadora que promueve la equidad y el crecimiento de los estudiantes uniendo materiales educativos de alta calidad con un aprendizaje digital dinámico. A través de funcionalidades inigualables de gestión del currículo, Kiddom permite a las escuelas y distritos tomar posesión de su plan de estudios - lo que resulta en experiencias de aprendizaje adaptadas para satisfacer las necesidades únicas y objetivos de las comunidades locales. El currículum de Alta Calidad de Kiddom se capacita con fuertes conocimientos sobre maestros y líderes para impulsar la mejora continua de decisiones de instrucción, programación escolar / distrito y profesionales. Diseñar y poseer la implementación y estrategia del ciclo de vida del cliente a través de las principales personas educadoras (maestros, administradores, líderes de currículos), mapear las comunicaciones desde el incorporado hasta la renovación - con segmentación por área temática y etapa en el ciclo de decisión. Construir y optimizar campañas informadas sobre el Ciclo de Vida (gotejas de correo electrónico, flujos de incorporación, impulsos de nuevo compromiso) desencadenadas por señales de uso del producto, comportamiento de los maestros y puntos de contacto del cliente -con un enfoque en la activación, retención y ventas superiores. Prueba y mejora continuamente- utilice puntos de datos para recomendar cambios en la estrategia, mensajería, frecuencia o enfoque. Colaborar con equipos de contenido, éxito, Ventas y Producto para garantizar que se alineen los mensajes con las actualizaciones de productos, cronogramas escolares / distritos, e iniciativas estratégicas RFP y curriculares. Experiencia de 3 a 5 años en el ciclo de vida del cliente, crecimiento o marketing por correo electrónico, idealmente en el espacio B2B SaaS o edtech Demostró éxito en la planificación y ejecución de campañas multicanal (e-mail, in-app, etc.) Comprensión profunda de las estrategias de mantenimiento de clientes potenciales, automatización basada en comportamiento y segmentación Familiariedad con la comercialización para los educadores K-12 en segmentos específicos, que van desde roles de nivel administrativo hasta maestros Se trata de complementar los beneficios ofrecidos por el Estado. * Planes Commuter y FSA Política de Igualdad en Oportunidades de Empleo La Niñez se compromete a proporcionar oportunidades de empleo iguales a todos los empleados y solicitantes sin tener en cuenta la raza, religión, color, género, orientación sexual, estatus transgénero, origen nacional, estado de ciudadanía, condición de miembro del servicio uniforme, embarazo, edad, información genética, discapacidad o cualquier otro status protegido de acuerdo con todas las leyes federales, estatales y locales aplicables..
Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum - resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom's high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.
Kiddom is transforming how K-12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As our footprint expands-especially in states where curriculum adoption plays a critical role-we need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education. This role will help guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention-ensuring we nurture relationships at every stage of the customer journey. Your work will directly support our mission to empower educators and learners, with a specific focus on the complex, high-stakes K-12 curriculum market.
You will...
- Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal - with segmentation by subject area and stage in the decision cycle.
- Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints - with a focus on activation, retention, and upsell.
- Test and continuously improve - use data points to recommend changes in strategy, messaging, frequency, or approach.
- Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school/district curriculum timelines, and strategic initiatives like RFPs and adoptions.
- Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience.
- 3-5 years of experience in customer lifecycle, growth, or email marketing, ideally in the B2B SaaS or edtech space
- Demonstrated success in planning and executing multichannel lifecycle campaigns (email, in-app, etc.)
- Deep understanding of lead nurturing, behavior-based automation, and segmentation strategies
- Familiarity with marketing to K-12 educators in specific segments, ranging from admin level roles to teachers
- Experience partnering with cross-functional teams to align lifecycle efforts with GTM strategies
- Strong analytical skills with the ability to turn data into actionable insights and optimization opportunities
- Proficiency in HubSpot and Salesforce
$90,000 - $160,000 a year
Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.
What we offer
Full time permanent employees are eligible for the following benefits from their first day of employment:
* Competitive salary
* Meaningful equity
* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
* One Medical membership (in participating locations)
* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.
* 10 paid sick days per year (pro rated depending on start date)
* Paid holidays
* Paid bereavement leave
* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.
* Commuter and FSA plans
Equal Employment Opportunity Policy
Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws. In Summary: Kiddom is transforming how K-12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform . We need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education . You will design and own the customer lifecycle journey implementation and strategy . En Español: About Kiddom es una plataforma educativa innovadora que promueve la equidad y el crecimiento de los estudiantes uniendo materiales educativos de alta calidad con un aprendizaje digital dinámico. A través de funcionalidades inigualables de gestión del currículo, Kiddom permite a las escuelas y distritos tomar posesión de su plan de estudios - lo que resulta en experiencias de aprendizaje adaptadas para satisfacer las necesidades únicas y objetivos de las comunidades locales. El currículum de Alta Calidad de Kiddom se capacita con fuertes conocimientos sobre maestros y líderes para impulsar la mejora continua de decisiones de instrucción, programación escolar / distrito y profesionales. Diseñar y poseer la implementación y estrategia del ciclo de vida del cliente a través de las principales personas educadoras (maestros, administradores, líderes de currículos), mapear las comunicaciones desde el incorporado hasta la renovación - con segmentación por área temática y etapa en el ciclo de decisión. Construir y optimizar campañas informadas sobre el Ciclo de Vida (gotejas de correo electrónico, flujos de incorporación, impulsos de nuevo compromiso) desencadenadas por señales de uso del producto, comportamiento de los maestros y puntos de contacto del cliente -con un enfoque en la activación, retención y ventas superiores. Prueba y mejora continuamente- utilice puntos de datos para recomendar cambios en la estrategia, mensajería, frecuencia o enfoque. Colaborar con equipos de contenido, éxito, Ventas y Producto para garantizar que se alineen los mensajes con las actualizaciones de productos, cronogramas escolares / distritos, e iniciativas estratégicas RFP y curriculares. Experiencia de 3 a 5 años en el ciclo de vida del cliente, crecimiento o marketing por correo electrónico, idealmente en el espacio B2B SaaS o edtech Demostró éxito en la planificación y ejecución de campañas multicanal (e-mail, in-app, etc.) Comprensión profunda de las estrategias de mantenimiento de clientes potenciales, automatización basada en comportamiento y segmentación Familiariedad con la comercialización para los educadores K-12 en segmentos específicos, que van desde roles de nivel administrativo hasta maestros Se trata de complementar los beneficios ofrecidos por el Estado. * Planes Commuter y FSA Política de Igualdad en Oportunidades de Empleo La Niñez se compromete a proporcionar oportunidades de empleo iguales a todos los empleados y solicitantes sin tener en cuenta la raza, religión, color, género, orientación sexual, estatus transgénero, origen nacional, estado de ciudadanía, condición de miembro del servicio uniforme, embarazo, edad, información genética, discapacidad o cualquier otro status protegido de acuerdo con todas las leyes federales, estatales y locales aplicables..