Brand & Design Manager

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Join to apply for the Brand & Design Manager role at Girl Scouts of Northern California

Girl Scouts of Northern California provided pay range

This range is provided by Girl Scouts of Northern California. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$68,000.00/yr - $70,000.00/yr

Job Summary:
The Marketing & Communications Design Manager for Girl Scouts of Northern California (GSNorCal) is a hands-on creative role responsible for bringing the Girl Scout brand to life through original design work and visual storytelling. Reporting to the VP of Marketing & Communications, this role leads the creation and execution of branded assets across digital, print, and video channels to support key organizational goals including membership growth, program participation, and community visibility.
This is a highly creative, execution-focused position. The ideal candidate is a skilled designer who takes full ownership of projects from concept to delivery — generating ideas, designing assets, managing revisions, and producing final materials. The role requires both creative leadership and a strong personal design practice. Regular travel throughout Northern California is expected, and proximity to our Alameda office is preferred. Reliable transportation is essential.
Key Responsibilities:
Creative & Brand Execution

• Serve as GSNorCal’s lead designer and brand steward, ensuring all visual assets align with established brand guidelines and voice.
• Design and produce high-impact materials across formats, including flyers, email graphics, annual program and membership guides, social media content, web visuals, signage, and short-form video.
• Take full ownership of assigned design projects from initial concept through final delivery, including revisions and quality control.
• Collaborate with team members on campaign strategy and messaging to ensure design and content work in harmony.
• Support girl-generated content development by leading the Media Squad program to mentor contributors and producing branded assets.
• Source, manage, and edit imagery, illustrations, and creative assets for campaigns and projects.
• Attend Girl Scout events or site visits to gather original content, photography, and video assets as needed.
• Manage and maintain GSNorCal’s internal and external brand centers, including style guides, templates, logos, and approved assets.
• Update and enforce brand and style guides and templates to ensure consistency across teams, platforms, and volunteer use.
  
  

Content & Digital Support

• Update and maintain web graphics and visual elements on GSNorCal’s website and microsites in collaboration with the Digital team.
• Support production of marketing emails, blog posts, and other content with branded graphics and layout support.
• Ensure all designs meet accessibility standards and reflect the organization’s values and commitment to inclusion.
• Collaborate with the Social Media Associate to align visual content with social strategy, and support analytics and performance tracking where needed.
  
  

Project & Workflow Management

• Manage design and content requests through the department’s project management system, ensuring clarity, timelines, and delivery expectations are met.
• Communicate proactively with team members and stakeholders to manage handoffs, feedback, and shifting priorities.
• Track timelines and approvals to keep projects on schedule and aligned with organizational priorities.
• Support budget tracking for creative services and coordinate with vendors as needed.
• Maintain branded promotional materials templates and provide visual tools and training to staff and volunteers using brand resources and assets.
• Support other duties as assigned.
  
  

Essential Qualifications:

• Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Arts, or a related creative field.
• 5–8 years of relevant design experience, ideally in a nonprofit, agency, or in-house marketing environment.
• Strong portfolio demonstrating brand-aligned visual storytelling, layout design, and digital graphics.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro or Rush) and Canva.
• Excellent time management and organizational skills, with the ability to manage multiple projects at once.
• Strong attention to detail and commitment to brand consistency.
• Effective communicator with the ability to take and incorporate feedback productively.
• Personal accountability and ownership of deliverables, from start to finish.
• Commitment to equity, inclusion, and belonging.
• Reliable transportation for travel across Northern California.
  
  

Desired Qualifications:

• Bilingual (Spanish), knowledge of other languages, and cultural awareness.
• Familiarity with/experience using marketing tools such as Salesforce Marketing Cloud, MailChimp, AgoraPulse, AirTable, WordPress, Adobe Experience Manager, Google Analytics, Canva, and Project Management Applications such as Asana.
• Knowledge of the Girl Scout mission, programs, and movement.
• Experience working with volunteers.
  
  

In addition, this individual should demonstrate the following knowledge, skills and behaviors in the execution of this role:

• Mission Driven: Demonstrates commitment to the mission of the organization as a whole and alignment with organizational values. Has a robust understanding of the community served and the landscape in which the organization operates, and actively applies that knowledge
• Collaboration: Works effectively in teams and with others to achieve success
• Communication: Uses effective written and oral communication with volunteers, internal staff, teams, and partners; expresses ideas and facts in a clear and understandable manner; demonstrates empathy and listening
• Critical Thinking: Consistently identifies, gathers, and applies relevant data and information to their work
• Growth Mindset: Accepts abilities can be developed through effort; embraces learning as essential to growth and success even during setbacks or significant change
• Nurture Diversity, Equity, Inclusion and Belonging: Understands and effectively contributes to diverse, equitable and inclusive practices and spaces that support girls, adult members, partners and staff in knowing they belong; Demonstrates a personal commitment to being an antiracist organization and dismantling inequitable systems
• Personal Responsibility for Work: Effectively manages their own work, ensuring delivery of high-quality work
  
  

Girl Scouts of Northern California (GSNorCal) is an Equal Opportunity Employer (EOE). Our mission is to build girls and employees of courage, confidence, and character while working to make the world a better place for all people. This work includes our commitment to become an anti-racist organization through learning and practice. Together with our youth, we strive to provide diverse, equitable and inclusive spaces where girls, volunteers, and staff feel they belong. Working at GSNorCal is a commitment to anti-racism and anti-oppression in alignment with our Culture Code and Volunteer Policy for Building Equitable Community .
Applicants are encouraged to apply without regard to age, race (includes hair texture and protective hairstyles), color, creed, ethnicity, religion, age, disability, sexual orientation, gender identity or expression, national origin, ancestry, veteran status, citizenship, pregnancy, childbirth or other related medical condition, marital status, political persuasion or any other classification protected by federal, state or local laws or ordinances.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Non-profit Organization Management

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