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Forest City Digital

SEO Strategist Job at Forest City Digital in Cambridge

Forest City Digital, Cambridge, MA, US, 02139

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*MUST be based in the US.Key ResponsibilitiesSEO Strategy & ExecutionDevelop and implement tailored SEO strategies aligned with client goals.Collaborate with cross-functional teams to ensure SEO is integrated into overall marketing plans.Stay ahead of industry changes, algorithm updates, and emerging trends.Technical SEOConduct technical site audits to identify and resolve crawl, indexing, performance, and mobile optimization issues.Implement structured data/schema markup to enhance SERP visibility.Optimize site architecture, internal linking, and URL structures for search performance.On-Page OptimizationOptimize meta tags, headings, content, and images for target keywords and search intent.Partner with content teams to develop SEO-friendly copy and landing pages.Off-Page SEO & Link AcquisitionDevelop link-building strategies to improve domain authority.Identify partnership and PR opportunities to earn high-quality backlinks.Analytics & ReportingMonitor performance using Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, and Screaming Frog.Provide clients with clear, actionable reporting and recommendations.Collaboration & CommunicationWork closely with account strategists, project managers, and creative teams to ensure alignment.Present SEO strategies, findings, and results to clients and internal stakeholders.QualificationsRequired:25 years of professional SEO experience, preferably in an agency or eCommerce environment.Strong understanding of search engine algorithms, ranking factors, and industry best practices.Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Moz, etc.).Experience with Google Analytics, Google Search Console, Google Tag Manager, and basic HTML/CSS.Strong communication, organizational, and time management skills.Preferred:Expertise in one or more specialty areas (technical SEO, content marketing, local SEO, analytics).Experience with Shopify, WordPress, and BigCommerce.Familiarity with CRO principles and best practices.Core Values AlignmentWe are looking for someone who embodies our five core values:People First MindsetOwn Your OutcomesBe Passionate and DeterminedBe AdventurousContinuous ImprovementPerks & BenefitsCompetitive salary + performance-based bonusFlexible remote work policyGenerous PTO and paid holidaysProfessional development supportOpportunity to help scale a high-impact, fast-growing agency
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