Assistant Director, Content Job at University of Chicago in Chicago

Assistant Director Of Content

The Assistant Director of Content at the University of Chicago Booth School of Business helps to elevate Chicago Booth's global awareness, lead generation, and faculty research across all of Booth's marketing channels. In this junior-level role, they ensure content is strategic, engaging, creative, error-free, and communicated through Booth's brand voice. The Assistant Director of Content has a passion for storytelling, leveraging data, and working collaboratively to craft compelling narratives that resonate with diverse audiences, from prospective students to alumni to global business leaders. As a key member of the Brand Team, the Assistant Director of Content fosters an environment of innovation, collaboration, and continuous improvement in support of Booth's mission and values.

Responsibilities include:

• Collaborating closely with Creative and Digital Teams to develop content that is engaging, brand-aligned, and strategically supports departmental objectives.
• Working alongside and reporting to the Director of Content, developing new pages and sections on chicagobooth.edu, from contributing to initial website content strategy to building out pages within our CMS, Sitecore, helping to ensure web pages meet best practices for content, SEO, and overall digital engagement.
• Proactively ensuring content across chicagobooth.edu is up-to-date and making updates as needed. Working closely with the Director of Content on the content governance of Booth's website. Makes daily updates to chicagobooth.edu.
• Helping with content migration projects on chicagobooth.edu.
• Contributing regularly to Booth's storytelling efforts on its enterprise social media channels, from brainstorming new tactics to interviewing students, alumni, and faculty, to writing content.
• Contributing to Booth's storytelling and content creation efforts for its online story hub, Booth Stories, including interviewing students, alumni, and faculty. Additionally, factchecks articles, writes articles, and builds stories in Booth's CMS.
• Developing content for email marketing campaigns, ensuring copy follows best practices, brand style guide, and brand voice.
• Proofreading content across marketing channels for factual accuracy, grammar, spelling, and adherence to Booth's in-house style guide.
• Developing marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met.
• May train the work of lower level marketing staff.
• Performs other related work as needed.

Minimum qualifications include a college or university degree in a related field and 2-5 years of work experience in a related job discipline. Preferred qualifications include a bachelor's degree in a writing-related field, at least two years of experience in content development, proficiency with content management systems, and strong analytical problem-solving and troubleshooting skills.