Media Planner, Global Media Job at ZipRecruiter in San Francisco

Ubisoft is composed of over 19,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry. Ubisoft’s worldwide network of video game development studios and business offices work together each day to deliver rich and innovative gaming experiences that reflect the creativity and passion of their teams. This cross-studio collaboration model means every team member can participate in challenging projects based on iconic brands including Assassin's Creed, Tom Clancy's Rainbow Six Siege, Tom Clancy's The Division, For Honor, Rabbids, Rayman, Watch Dogs, Far Cry, The Crew, Just Dance, and XDefiant. Ubisoft is a global leader in the video games and entertainment software industry. Ubisoft is committed to enriching players’ lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore, and discover new possibilities. Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge. Take entertainment to the next level. Join us and create the unknown. Job Description This role is responsible for strategic and tactical media planning and execution for your assigned brands. Act as the key liaison between Brand, Channel Management, Local Planning, and external partners to develop global media campaigns covering North America (United States and Canada) and EMEA (Europe, Australia, MENA). You will join the Brand Media Planning team within the Global Media Publishing department, which consists of two other teams: Portfolio & Media Transformation, and Channel Management & Data Operations. WHAT YOU’LL DO Drive Audience & Media Strategy Lead the development and presentation of annual global go-to-market (GTM) media strategies, partnering closely with Brand, Channel Management, Local Planning, XF teams, and external partners and agencies. Define audience segmentation and translate marketing audiences into actionable media audiences using internal and external data, including platform addressability, overlap, and incremental reach. Create comprehensive strategies that outline objectives, budget allocations by pulse point, channel mix (digital and offline), creative and tactical orchestrations, and measurement frameworks aligned with global best practices and brand priorities. Lead Tactical Planning & Execution Own the workback schedule and ensure all campaign milestones and deliverables are met on time. Collaborate with Brand and GBPM to align creative and media strategies and ensure timely delivery of required assets and spec sheets. Oversee financial operations through internal tools (Megabase, MINT, Lynx) including comprehensive budget tracking, PO creation, monthly reception logging, and invoice approvals. Deliver Performance Reporting & Insights Lead campaign measurement and reporting (mid-flight and post mortems) and monitor performance and pacing in real-time, optimizing in partnership with Channel Management and external partners and agencies. Work with Channel Management, Local Planning, external partners and agencies, and Marketing Analytics to retrieve insights and synthesize performance learnings into actionable recommendations. Present results and takeaways to Brand and Media leadership to secure alignment and continuous improvement. Advance Media Expertise & Innovation Continuously improve planning and reporting tools and processes. Foster a test-and-learn culture by identifying new formats, channels, targeting tactics, and measurement approaches. Build strong partnerships with key media vendors to stay up to date on industry trends and platform updates. Partner with them directly to plan and execute innovative, high-performing campaigns. Qualifications WHAT YOU'LL BRING Prior experience in media planning is required, including deep knowledge of YouTube and paid social platforms (e.g., Meta, TikTok, X, Snapchat). Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines in a fast-paced environment. Strong verbal and written communication skills, with the ability to clearly articulate complex campaign strategies, collaborate effectively across teams, and rationalize media recommendations to gain leadership approval. Proven analytical skills, including the ability to interpret performance data, generate actionable insights, and contribute to clear, results-driven reporting. Self-motivated, proactive, and accountable, with the flexibility to navigate changing priorities and evolving needs in an agile work environment. Collaborative mindset with a demonstrated ability to build and maintain effective cross-functional and external partnerships. Fluency in English is required. A personal interest in video games and/or entertainment is a plus. Additional Information WHAT YOU’LL GET Medical, dental, and vision coverage Employer HSA contribution to fully cover your deductible (with enrollment in an HSA eligible medical plan) 401k match Paid vacation, holiday and wellness time Fitness, physical challenge, and eSports competition reimbursements Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services Membership to One Medical Rocket Lawyer online legal service membership Paid parental leave Paid time off to volunteer Paternity – paid time off to bond with a newly adopted pet Sabbatical leave available after 5 years of employment Access to all the latest Ubisoft games for PC Generous discount on new Ubisoft games All your information will be kept confidential according to EEO guidelines. We are committed to creating an inclusive and respectful work environment and encourage applications from all qualified individuals, regardless of background or identity. Take entertainment to the next level. Join us and create the unknown. We do not accept unsolicited resumes from staffing or placement agencies. #J-18808-Ljbffr In Summary: Ubisoft is a global leader in the video games and entertainment software industry . Responsible for strategic and tactical media planning and execution for your assigned brands . Lead the development and presentation of annual global go-to-market (GTM) media strategies, partnering closely with Brand, Channel Management, Local Planning, XF teams . En Español: Ubisoft está compuesto por más de 19.000 personas talentosas ubicadas en 55+ estudios y oficinas de desarrollo en todo el mundo. Con más del 80% de nuestros equipos dedicados a la creación, Ubisoff es la fuerza creativa interna más grande de la industria. La red mundial de estudios de desarrollo de videojuegos y oficines comerciales de Ubisofts trabajan juntos todos los días para ofrecer experiencias de juego ricas e innovadoras que reflejen la creatividad y pasión de sus equipos. Este modelo de colaboración entre estudios significa que cada miembro del equipo puede participar en proyectos desafiantes basados en marcas icónicas como Assassin's Creed, Tom Clancy's Rainbow Siege, TomClancy 's The Division, For Honor, Rabbids, Ray, Watch Dogs, Farman, The Crew, and JustDefiant. Actúa como el enlace clave entre Brand, Channel Management, Local Planning y socios externos para desarrollar campañas mediáticas globales que cubran América del Norte (Estados Unidos y Canadá) y EMEA (Europa, Australia, MENA). Se unirá al equipo de Brand Media Planning dentro del departamento Global Media Publishing, que está compuesto por otros dos equipos: Portfolio & Media Transformation, y Channel Management & Data Operations. WHAT YOULL DO Drive Audience & Media Strategy Liderar el desarrollo y presentación de estrategias de medios de comunicación global go-to-market (GTM), colaborando estrechamente con los equipos de Brand, Canal Management, Planificación Local, XF y socios y agencias externos. Definir la segmentación de audiencia y la transmisión de las audiencias de marketing a públicos de medios actuables, incluidas las prácticas creativas de entrega de datos internos y externos, incluyendo la adicionabilidad de plataformas, cronología y milestones. Supervisar las operaciones financieras a través de herramientas internas (Megabase, MINT, Lynx) que incluyen un seguimiento integral del presupuesto, creación de PO, registro mensual de recepción y aprobaciones de facturas. Entregar Reporting & Insights Presenta medición e información sobre la campaña líder (miedo vuelo y post mortem) y monitoree el rendimiento y el ritmo en tiempo real, optimizando en asociación con Channel Management y socios externos y agencias. Trabajar con Canal Management, Planificación Local, socios externos y agenciales y Marketing Analytics para recuperar conocimientos y sintetizar los aprendizajes de desempeño en recomendaciones accionables. Presentar resultados y aprovechar las actualizaciones de liderazgo de marca y medios para asegurar una alineación y mejora continua. Mejorar continuamente los instrumentos y procesos de planificación e informes de Media Expertise y Innovación. Fortalecer un proceso de prueba rápida y avanzada mediante la identificación de nuevas estrategias de desarrollo, mantenimiento de objetivos, tácticas dirigidas y proyectos ejecutivos, así como desarrollar habilidades tecnológicas innovadoras y capacidades para gestionar las campañas sociales. Fuertes habilidades de comunicación verbal y escrita, con la capacidad de articular claramente estrategias de campaña complejas, colaborar eficazmente entre equipos y racionalizar las recomendaciones de los medios para obtener aprobación del liderazgo. Habilidades analíticas comprobadas, incluida la posibilidad de interpretar datos de rendimiento, generar conocimientos prácticos y contribuir a informes claros basados en resultados. Auto-motivado, proactivo y responsable, con flexibilidad para navegar por prioridades cambiantes y necesidades evolutivas en un entorno laboral ágil. Mentaje colaborativo con una capacidad demostrada para construir y mantener asociaciones interfuncionales y externas efectivas. Se requiere fluidez en inglés. Un interés personal en videojuegos y/o entretenimiento es una ventaja. Información adicional Qué obtendrá cobertura médica, odontológica y visual Contribución del empleador HSA para cubrir completamente su deducible (con inscripción en un plan médico elegible de la HSA) 401k partido vacaciones pagadas, vacaciones y tiempo de bienestar Fitness, desafío físico y reembolsos de competiciones eSports Ginger aplicación de apoyo emocional para usted y sus dependientes adultos con hasta 10 sesiones al año de terapia basada en video y servicios de psiquiatría Miembro a Un abogado Rocket Médicos miembro de servicio legal en línea licencia parental pagada licencia de voluntariado Paternidad licencia sabática paga disponible después de 5 años de empleo Acceso a todos los juegos de Ubisoft para descuento sobre nuevos juegos Generous Todos sus puestos de trabajo se mantendrán confidenciales según las directrices de EEO. Estamos comprometidos a crear aplicaciones de identidad e entretenimiento que respetezcan el siguiente nivel o PCJ-1880.