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Job Summary: Weber Shandwick Colombia is seeking a motivated Content Strategist to join their Editorial team, focusing on healthcare and pharma clients. This role involves creating compelling narratives and managing content across various digital platforms while collaborating with a diverse team to deliver impactful messaging.
Responsibilities:
- Analyze Pharma/Healthcare client objectives and audiences to determine content channels, and types.
- Create editorial workflows, develop content calendars, and report on content results.
- Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
- Edit and help oversee editorial calendars — both for websites and social channels.
- Edit stories from freelancers and others for publication on the web.
- Develop and write short-form copy for social posts across multiple channels.
- Produce content in CMS such as WordPress.
- Manage analytics and reporting on web content.
- Contribute story ideas – from pitch to execution – for multiple digital platforms.
- Coordinate with other departments and teammates, such as art, media buying, social media and more.
Qualifications:
Required:
- 3-5 years of editorial experience at a media or online publishing company
- Subject matter expertise in health, medical, pharmaceutical, or biotech industry writing
- A proven track record of working under daily, weekly, and monthly deadlines
- Excellent editing, writing, and grammatical skills
- A keen sense of news value and editorial judgment, especially in the Healthcare beat
- Experience writing, reporting, and interviewing
- Ability to develop creative story ideas and an eagerness to execute them.
- Be able to write sharp, engaging copy on a variety of Pharma/Healthcare topics, in a variety of voices for different audiences and in a variety of content types
- Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
- Experience writing for a medical industry or professional audience
- Knowledge of multimedia storytelling
- A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
- Can communicate effectively with clients and internal team members
- Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.)
Preferred:
- Powerpoint experience preferred
- Familiarity with using WordPress and CMS platforms
- SEO familiarity is a plus
- Experience in analytics tools like Google Analytics and Adobe Analytics a plus
- Working knowledge of social media platforms
- Knowledge of health policy and commercial pharma landscape
Company: Somos una agencia de relaciones públicas integrada que presta servicios globales, que lleva la comunicación tradicional a la era digital. Founded in , the company is headquartered in Bogotá, with a team of 11-50 employees. The company is currently Early Stage.
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