Vice President of Loyalty & Retention Marketing
Confidential, San Mateo, California, United States, 94401
Vice President of Loyalty & Retention Marketing
About the Company
Top cash backing & shopping rewards program
Industry Internet
Type Subsidiary of a Public Company
Founded 1998
Employees 501-1000
Categories
Coupons E-Commerce Internet Cash Back Coupon Codes Deals Discounts Ebates Online Rebates Promo Codes
Specialties
cash back shopping rewards online shopping online coupons and app shopping
About the Role
The Company is in search of a visionary and data-driven Vice President of Loyalty & Retention Marketing. The successful candidate will be tasked with leading the strategy for customer loyalty, membership tiers, and retention, with a focus on deepening user engagement, driving repeat activity, and increasing lifetime value across the entire membership base. This role requires a leader who can craft and scale the next generation of the company's loyalty program, driving emotional affinity and behavioral frequency. The VP will also be responsible for leading a high-performing team to design and execute multi-channel lifecycle campaigns, increase member activation, engagement, and reactivation, and partner with cross-functional teams to ensure the successful execution of loyalty strategies.
Applicants for the VP position should have a strong background in performance marketing, fintech, retail, or consumer platforms, and a deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models. The role demands an exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor. A data- and experimentation-driven mindset is essential, as is a passion for delivering meaningful value to customers and building lifelong brand relationships. The ideal candidate will have a minimum of 12 years' of experience in CRM, lifecycle marketing, or loyalty strategy, with at least 5 years in senior leadership roles, and a Bachelor's degree (Master's degree preferred).
Hiring Manager Title CMO, Rakuten Rewards
Travel Percent Less than 10%
Functions
Marketing
About the Company
Top cash backing & shopping rewards program
Industry Internet
Type Subsidiary of a Public Company
Founded 1998
Employees 501-1000
Categories
Coupons E-Commerce Internet Cash Back Coupon Codes Deals Discounts Ebates Online Rebates Promo Codes
Specialties
cash back shopping rewards online shopping online coupons and app shopping
About the Role
The Company is in search of a visionary and data-driven Vice President of Loyalty & Retention Marketing. The successful candidate will be tasked with leading the strategy for customer loyalty, membership tiers, and retention, with a focus on deepening user engagement, driving repeat activity, and increasing lifetime value across the entire membership base. This role requires a leader who can craft and scale the next generation of the company's loyalty program, driving emotional affinity and behavioral frequency. The VP will also be responsible for leading a high-performing team to design and execute multi-channel lifecycle campaigns, increase member activation, engagement, and reactivation, and partner with cross-functional teams to ensure the successful execution of loyalty strategies.
Applicants for the VP position should have a strong background in performance marketing, fintech, retail, or consumer platforms, and a deep understanding of loyalty mechanics, gamification, behavioral triggers, and subscription/value-based models. The role demands an exceptional ability to lead cross-functional teams, drive vision, and execute with operational rigor. A data- and experimentation-driven mindset is essential, as is a passion for delivering meaningful value to customers and building lifelong brand relationships. The ideal candidate will have a minimum of 12 years' of experience in CRM, lifecycle marketing, or loyalty strategy, with at least 5 years in senior leadership roles, and a Bachelor's degree (Master's degree preferred).
Hiring Manager Title CMO, Rakuten Rewards
Travel Percent Less than 10%
Functions
Marketing