Salesforce Marketing cloud Architect opening in Grazitti Interactive Inc,US
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Grazitti Interactive is a global digital services provider leveraging cloud, mobile, and social media technologies to reinvent the way you do business. Since 2007, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services.
As a global consultancy, we have strategic partnerships with technology pioneers like Salesforce, Google, Alteryx, Microsoft, Adobe, Khoros, Optimizely, Acquia, Shopify, HubSpot, Higher Logic, etc. We combine these platforms with our innovative approaches to provide effective, result-oriented solutions to our clients. We have been helping hundreds of global companies transform their business technologies and save millions.
We are looking for a proficient Salesforce Marketing Cloud Architect .
Eligibility: Candidate should be based in the EST Zone.
Please find below the job description.
Attributes and Skills required
Work with clients to enhance their digital marketing through Marketing Cloud usage. Act as a trusted advisor to recommend best practices and develop a multi-channel roadmap.
Responsibilities:
- Implement, configure, and migrate data in Salesforce Marketing Cloud, working with Marketing Cloud Connect and other integrations.
- Must have exposure to MC Personalization (Interaction Studio), including at least 1-2 successful projects involving sitemap setup, recipes, trigger campaigns, catalog, and ETL jobs.
- Gather requirements, design solutions, and prepare statements of work.
- Communicate project concepts and outcomes to stakeholders.
- Create content using Email Studio or Content Builder.
- Design and implement automated emails, SMS/Push notifications, and advise on optimization strategies.
- Understand digital marketing KPIs such as email marketing, PPC, and conversion metrics.
- Report and analyze email activity using Email Studio reports and Journey Builder.
- Nice to have: proficiency with Data Views, Discover Reports, and Einstein Engagement within Analytics Builder.
- Build integrations between Marketing Cloud and third-party applications or data sources.
- Conduct user training and promote user adoption.
- Deliver marketing automation projects on time in a fast-paced environment.
Required Qualifications and Skills
- 6-8 years of hands-on experience in Marketing Cloud implementations, including integrations.
- Must have MC Personalization (Interaction Studio) experience with successful delivery of projects.
- Certified Marketing Cloud Consultant.
- Certified Marketing Cloud Email Specialist.
- Experience designing customer journeys and data models.
- Extensive experience with Marketing Cloud Studios & Builders, including Email Studio, Content Builder, Journey Builder, and Automation Studio; Cloud Pages and Mobile Studio are a plus.
- Understanding of custom preference centers and data modeling concepts.