Onward Search is hiring: Director of Paid Media + SEO (multi-location, direct to

Director of Paid Media + SEO (multi-location, direct to consumer)

Director of Paid Media + SEO (multi-location, direct to consumer)

2 days ago Be among the first 25 applicants

This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $160,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from Onward Search

Recruitment Director | Human-to-human + AI | Placing the best talent with top brands and agencies

VENDORS – DO NOT CONTACT US IN ANY WAY TO PITCH YOUR SERVICES OR YOUR BENCH

Overview

One of our clients is seeking a data-driven Director of Paid Media + SEO to lead performance marketing and search engine optimization initiatives.

*This is a B2C / D2C role for multi-location / franchise marketing; B2B candidates cannot / will not be considered. You must have recent Paid and SEO experience in a direct to consumer space.

**Also, this is not an eComm role, and those titles will not be considered.

***While this is a Director role, this is also a hands-on role and player / coach style; you must have recent / fresh experience in the noted digital tools below and not just strategy or full delegation all the time. You will be called upon to execute on projects / campaigns when needed.

This role will focus on driving B2C / D2C customer acquisition, conversion, and retention through high-impact, scalable digital strategies across paid media channels - social, display, video, and SEO. You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes with its customers and prospects.

Type: Direct Hire

Schedule: Regular business hours

Bonus: Up to 10% annual

Travel Required: Yes, but not often or long

Director of Paid Media + SEO Responsibilities

• You'll lead the planning, the execution, and the optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
• Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic.
• Analyze performance data to optimize campaigns and provide insights to senior leadership.
• Develop and manage A/B testing strategies to improve conversion rates and maximize ROI.
• Collaborate with other teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.
• Manage external media agencies and platform partners to maximize efficiency and performance.
• Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve.
• Align media plans with key promotions, seasonal moments, and product launches.

Director of Paid Media + SEO Requirements

• 9+ years of experience in B2C / D2C paid media *and* SEO, preferably within a multi-location or franchise environment.
• Proven track record of driving growth through performance marketing and SEO.
• Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms.
• Experience working with CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (HubSpot experience is a must)
• Strong analytical mindset with experience using BI tools like Tableau or DOMO.
• Demonstrated leadership and ability to manage high-performing teams.
• Experience in a membership-based or franchise business a plus.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Retail and Retail Health and Personal Care Products

Referrals increase your chances of interviewing at Onward Search by 2x

Inferred from the description for this job

401(k)

Medical insurance

Vision insurance

Get notified about new Director of Search Marketing jobs in Arizona, United States.

Scottsdale, AZ $161,413.00-$309,195.59 1 day ago

Senior Director of Digital Media & Regional Marketing

Scottsdale, AZ $150,000.00-$175,000.00 1 month ago

Senior Director of Digital Media and Regional Marketing

Scottsdale, AZ $150,000.00-$175,000.00 2 days ago

Tempe, AZ $70,000.00-$75,000.00 1 week ago

Senior Director, Influencer Marketing and Social Media

Director, Pro Marketing - Security & Safety

Scottsdale, AZ $161,413.00-$309,195.59 1 day ago

Phoenix, AZ $100,000.00-$200,000.00 5 days ago

Phoenix, AZ $143,320.00-$273,930.00 22 hours ago

Senior Director of Digital Media and Regional Marketing

Scottsdale, AZ $150,000.00-$175,000.00 3 days ago

Scottsdale, AZ $130,000.00-$165,000.00 2 months ago

Director of Marketing, Sales & Strategic Programs

Tempe, AZ $110,000.00-$130,000.00 1 week ago

Greater Phoenix Area $205,615.00-$266,090.00 1 day ago

Foundation Director of Marketing Strategy & Integration

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr