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Onward Search

Onward Search is hiring: Director, Paid Media & SEO [79044] in Dallas

Onward Search, Dallas, TX, United States, 75215

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This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $160,000.00/yr

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Creative Recruiter, Creative Lead, Brand & Product Strategy Enthusiast

Our client, a fast-growing fitness brand, is seeking a data-driven Director, Paid Media & SEO to lead performance marketing and search engine optimization initiatives. This role is responsible for driving acquisition, conversion, and retention through high-impact, scalable digital strategies across paid social, display, video, and SEO. You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes.

Director, Paid Media & SEO Responsibilities:

  • Lead the planning, execution, and optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic.
  • Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic.
  • Analyze performance data to optimize campaigns and provide insights to senior leadership.
  • Develop and manage A/B testing strategies to improve conversion rates and maximize ROI.
  • Collaborate with teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts.
  • Manage external media agencies and platform partners to maximize efficiency and performance.
  • Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve.
  • Align media plans with key promotions, seasonal moments, and product launches.

Director, Paid Media & SEO Qualifications:

  • 7+ years of experience in paid media and SEO, preferably within a multi-location or franchise environment.
  • Proven track record of driving growth through performance marketing and SEO.
  • Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms.
  • Experience working with CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (Hubspot experience is a must!)
  • Strong analytical mindset with experience using BI tools like Tableau or DOMO.
  • Demonstrated leadership and ability to manage high-performing teams.
  • Experience in a membership-based or wellness-related business a plus.

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Strategy/Planning

  • Industries

    Wellness and Fitness Services

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Inferred from the description for this job

401(k)

Medical insurance

Vision insurance

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