Media Ads Sales Strategy Business Analyst Job at US Tech Solutions in New York

Duration: 8 months contract

Job Description:

• We are looking for a highly analytical and strategic Business Analyst to temporarily support the Display and Video Advertising business, focusing on Media Ads platforms (e.g., Meta Ads, TikTok, Google Ads, X, Demand Gen) and creative ad solutions.

• This role is a temporary backfill for a key team member and requires someone who can operate autonomously, extract actionable insights from data, and influence cross-functional stakeholders across product, sales, and marketing.

• As part of the Ads Go-to-Market team, you will collaborate closely with product managers, sales leads, and strategy stakeholders to analyze performance trends, uncover growth opportunities, and support the execution of go-to-market initiatives for video and display ad products.

Responsibilities:

• Conduct strategic and performance analysis to uncover growth opportunities across media ads and display ad platforms.

• Evaluate customer adoption, campaign effectiveness, and product usage for video-centric offerings like Demand Gen.

• Use data-driven analysis to identify underpenetrated customer segments and inform targeted sales plays.

• Translate market and customer feedback into actionable insights and advocate for improvements with product teams.

• Design and execute impact assessments, experiments, and pilot programs to evaluate go-to-market strategies and product performance.

• Partner with sales enablement to define and scale best practices that improve advertiser outcomes.

• Build dashboards and executive-level presentations to share insights with stakeholders across product, sales, and leadership.

• Scope ambiguous problems and help define analytical approaches that drive business impact.

• Manage multiple concurrent analytics projects, including stakeholder communication, timeline planning, and delivery of results.

Experience:

• 3-7 years of experience in business analytics, product marketing, sales strategy, advertising analytics, or a similar function.

• Proven ability to lead end-to-end analytics projects and independently structure unscoped problems.

• Familiarity with digital ad platforms (e.g., Meta Ads, Google Ad, YouTube Ads, Display Ads, Demand Gen).

• Experience supporting sales, marketing, or go-to-market teams in a cross-functional environment.

• Prior experience in Meta, TikTok, Google, or similar adtech/martech platforms.

Skills:

• Technical Tools & Analytics:

• Proficiency in SQL, Excel, and data visualization tools such as Looker, Tableau, or Data Studio

• Ability to analyze large datasets and synthesize insights for business decisions

• Bonus: Experience with Python or statistical modeling techniques

• Strategic Thinking & Communication:

• Ability to translate complex findings into clear, actionable recommendations

• Excellent presentation and slide-building skills for both technical and executive audiences

• Strong cross-functional collaboration and stakeholder engagement skills

• Project Management:

• Capable of managing multiple projects simultaneously with clear milestones and deadlines

• Effective at scoping, prioritizing, and iterating on analysis in collaboration with key partners

Education:

• Bachelor's degree in Business Analytics, Data Science, Statistics, Economics, or a related field required

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com) .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

In Summary: We are looking for a highly analytical and strategic Business Analyst to temporarily support the Display and Video Advertising business . The role is a temporary backfill for a key team member and requires someone who can operate autonomously, extract actionable insights from data, and influence cross-functional stakeholders . En Español: Duración: 8 meses de contrato Descripción del trabajo: buscamos un analista de negocios altamente analítico y estratégico para apoyar temporalmente el negocio de Publicidad en Display y Video, centrándose en plataformas de anuncios multimedia (por ejemplo, Meta Ads, TikTok, Google Ads, X, Demand Gen) y soluciones publicitarias creativas. Este papel es un respaldo temporal para un miembro clave del equipo y requiere a alguien que pueda operar de forma autónoma, extraer información ejecutiva de los datos e influir en las partes interesadas transversales en productos, ventas y marketing. Como parte del equipo Go-to-Marketing Advertising, usted colaborará estrechamente con gerentes de producto, clientes potenciales de venta y actores de estrategia para evaluar tendencias, descubrir oportunidades de crecimiento y ofrecer la ejecución de iniciativas de rendimiento al mercado para productos de vídeo y visualización adidas. Respuestas: Conductoría y análisis de resultados de productos para analizar y mejorar el desempeño de los equipos comerciales. Construir paneles de control y presentaciones a nivel ejecutivo para compartir información con las partes interesadas en todo el producto, ventas y liderazgo. Alcancear problemas ambiguos y ayudar a definir los enfoques analíticos que impulsan el impacto del negocio. Gestionar múltiples proyectos de análisis simultáneos, incluida la comunicación entre las partes involucradas, planificación cronológica y entrega de resultados. Experiencia: 3-7 años de experiencia en análisis de negocios, marketing de productos, estrategia de ventas, análisis publicitario o una función similar. Capacidad probada para dirigir proyectos analísticos de extremo a extremo y estructurar independientemente problemas no explorados. Familiariedad con plataformas de anuncios digitales (por ejemplo, Meta Ads, Google Ad, YouTube Ads, Display Ads, Demand Gen). Habilidades: Herramientas técnicas y análisis: Proficiencia en SQL, Excel y herramientas de visualización de datos como Looker, Tableau o Data Studio Capacidad para analizar grandes conjuntos de datos y sintetizar ideas para decisiones empresariales Bonos: Experiencia con Python o técnicas de modelado estadístico Pensamiento estratégico y comunicación: capacidad para traducir hallazgos complejos en recomendaciones claras y accionables Excelentes habilidades de presentación y construcción de diapositivas tanto para audiencias técnicas como ejecutivas Competencias fuertes de colaboración transversal e implicación entre las partes interesadas Gestión de proyectos: Capaz de administrar múltiples proyectos simultáneamente con hitos y plazos claros Eficaces en el escopo, priorizando e iterando los análisis sexuales en la igualdad de género con socios clave Educación: Licenciatura en Negocios, Ciencia, Estadística, Economía o una amplia gama de soluciones tecnológicas.