Job Description
Living the vision of "Advancing the business of healthcare today for a better tomorrow," Medical Group Management Association (MGMA) works to perpetuate success throughout the healthcare industry as the premier association for professionals who lead medical practices. Since 1926, through data, people, insights, and advocacy, MGMA empowers medical group practices to innovate and create meaningful change in healthcare. We believe the future is what you make it, and we’re here to support the people who are ready to make the world a better place. Tomorrow will be remarkable because MGMA is here to help.
The Medical Group Management Association MGMA is looking for a Social Media Lead to join our Denver/hybrid team.
The Social Media Lead will oversee and elevate our social media presence across platforms. This role is responsible for developing and executing social media strategies that drive audience expansion, brand awareness, engagement, and revenue growth. The Social Media Lead will collaborate across departments to bring the MGMA voice to life online and engage with our audience in meaningful ways.
Essential Functions:
- Develop and implement comprehensive social media strategies aligned with marketing and business goals.
- Manage daily posting and content calendars across platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube).
- Lead the creation and curation of compelling content—copy, graphics, and video—in collaboration with design and content teams.
- Analyze performance metrics, track KPIs, and deliver regular insights to optimize campaigns and inform strategy.
- Oversee community management: engage with followers, monitor conversations, and respond to comments and messages in a timely manner.
- Stay up-to-date with platform trends, algorithm changes, and industry best practices to maintain a competitive edge.
- Work closely with paid media, PR, and product teams to align messaging and campaigns.
- Ability to consistently promote, support, work, and act in a manner in support of MGMA’s mission, vision, and values.
- Other duties as required and necessary to ensure the success of the organization.
Supervisory duties: None
Knowledge, skills, and abilities:
- Strong understanding of social media principles, strategies, and tactics.
- Proven track record of growing and managing social accounts with measurable results.
- Strong writing, editing, and storytelling skills tailored for digital platforms.
- Proficiency in analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Google Analytics).
- Experience with content creation tools (e.g., Adobe Creative Suite, CapCut).
- Deep understanding of platform nuances, audience behaviors, and social media trends.
- Excellent organizational skills and the ability to manage multiple priorities and deadlines.
- Preferred: Experience in influencer marketing, B2B, and B2C marketing.
Education:
- A bachelor’s degree in marketing, Communications, or a related field is required.
Experience:
- Two (2) years of experience in social media management, preferably in a lead or strategic role. Four (4) years or more preferred.
- Two (2) years of experience in social media content creation is preferred.
An equivalent combination of education and experience may be substituted on a year-for-year basis.
Additional Requirements/Licenses/Certifications:
- Must have reliable transportation.
- Must have a valid driver’s license.
Working environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work is generally performed in an indoor, professional office environment.
- This role routinely uses standard office equipment such as computers, phones, and photocopiers.
- Will need to attend conferences and MGMA events in various locations around the United States on a regular basis.
- Regular, predictable attendance is required.
Physical Activities: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, employee is regularly required to successfully interact and accurately exchange information using the following suite of verbal and non-verbal communication skills critical to expressing oneself and conducting professional interactions on behalf of the business:
- Ability to read, write, edit
- Ability to converse, discuss, convey
- Also includes interactive engagement with software applications, computer graphics, and the ability to conduct internet research.
While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following observational abilities:
- Ability to perceive, identify, recognize
- Ability to detect, determine, discern, judge
- Ability to assess, estimate, compare
- This is a largely sedentary role, so employee must be able to remain in a sedentary position while focusing for extended periods of time throughout the workday. Position also requires occasional movement inside the office to access file cabinets, printers, etc.
While performing the duties of this job, employee is regularly required to successfully navigate scenarios requiring the following operational abilities:
- Ability to operate PC/keyboard and other office productivity equipment
- Ability to position oneself to traverse/navigate around a typical office setting
- Ability to pull/push, lift, open/close, grasp/manipulate, and transport up to 10 lbs
Why Work for Us:
MGMA prides itself on providing team members from all walks of life with an inclusive work environment and a comprehensive benefits package, including medical, dental, and vision coverage, life insurance, and both short- and long-term disability. We invest in our employees' growth with a 401(k) plan featuring company match, profit-sharing, and professional development opportunities. We prioritize work-life balance through a hybrid work schedule, an employee assistance program, and a generous time off package, which includes three weeks of vacation, 80 hours of sick time, and 11 paid holidays. From a flexible spending account and on-site fitness center to volunteer opportunities and tuition assistance, MGMA is committed to giving employees a well-rounded and gratifying employment experience.
We are an equal opportunity employer. All applicants shall be considered according to their individual qualifications, abilities, experience, and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status, or any other basis protected by applicable law.
MGMA does not engage in immigration sponsorship or relocation assistance.
The application deadline is September 2, 2025. This may be extended in the event additional time is necessary to receive a sufficient number of qualified candidates. The approximate salary range for this position is $65,000 - $84,000, depending on the skills, education, and experience of the candidate.
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