Field/Event Marketing Manager

This range is provided by Cypress HCM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $150,000.00/yr

We’re seeking our first dedicated Field & Event Marketing Manager to lead and execute our event marketing strategy from the ground up. This role will be instrumental in building brand presence, accelerating our go-to-market motion, and generating high-quality pipeline for a fast-growing organization focused on improving access to care.

Responsibilities:

• Develop and manage a comprehensive event calendar across key channels, including trade shows, executive roundtables, and virtual events.
• Design and execute multi-channel ABM campaigns—such as direct mail, targeted email sequences, and content partnerships—to boost engagement and opportunity creation.
• Organize regional roadshows and live product demonstrations aimed at driving measurable SQL growth each quarter.
• Create and deliver event-ready assets—presentations, signage, interactive demos, and branded materials—that enable sales teams to succeed in person.
• Partner with revenue operations to establish attribution models that track performance and optimize ROI.

Required Skills:

• 2–6 years of experience in B2B SaaS field marketing, event marketing, or demand generation.
• Background in industries such as healthtech, govtech, edtech, or fintech is preferred.
• Proven track record of generating pipeline and revenue through events and ABM initiatives.
• Strong storytelling ability and exceptional written, verbal, and presentation skills.
• Familiarity with platforms like HubSpot or Marketo, Salesforce, and intent-based marketing tools (e.g., 6sense, Demandbase).
• Ability to fully own event and ABM programs from strategy through execution.
• Data-driven approach, with experience in building target account lists and forecasting.
• Skilled at creating sales enablement materials for use in the field.

Compensation :

• $100k - $150k

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media, Hospitals and Health Care, and Software Development

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