Performance Marketing Manager, Demand Generation

Performance Marketing Manager, Demand Generation

Performance Marketing Manager, Demand Generation

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$185,000.00/yr - $250,000.00/yr

Performance Marketing Manager – Demand Generation

Location: San Francisco OR New York (Hybrid, 3 days per week in office)

We’re partnering with a hyper-growth, AI-driven SaaS company that’s redefining how developers build, scale, and ship modern web applications. Backed by a multi-billion-dollar valuation and recent Series E funding, this company is trusted by some of the world’s most innovative brands and enterprises.

You’ll own global demand generation and performance marketing at scale. If you’re a strategic yet hands-on leader in digital acquisition, this is your chance to drive measurable pipeline growth and shape how a category-defining platform reaches global markets.

The Opportunity

As Performance Marketing Manager (Demand Generation), you’ll be responsible for designing, executing, and optimizing digital acquisition strategies that fuel customer growth. You’ll manage multi-million-dollar budgets, experiment across new channels, and work cross-functionally with Growth, Sales, and Product Marketing to maximize impact.

This role offers high visibility, ownership, and the chance to drive meaningful business outcomes from day one.

What You’ll Own

• Lead multi-channel campaigns across paid search, social, display, retargeting, and emerging platforms.
• Build and execute campaign strategy from audience segmentation through to launch, optimization, and ROI reporting.
• Manage and optimize a multi-million-dollar budget, improving CAC efficiency and LTV:CAC ratios.
• Drive funnel optimization and attribution modeling, collaborating with Growth Ops and Data teams.
• Lead a testing roadmap of A/B and multivariate experiments across channels, creatives, audiences, and bidding strategies.
• Partner with Sales and Product Marketing to align campaigns with GTM initiatives, launches, and enterprise motions.
• Deliver executive-level reporting with insights and actionable recommendations.

What We’re Looking For

• 8–12 years in demand generation, performance marketing, or growth marketing (ideally SaaS, developer tools, or enterprise tech).
• Proven track record of driving pipeline and revenue growth through digital campaigns.
• Deep expertise with Google Ads, LinkedIn Ads, Meta, DSPs, and analytics/attribution platforms (Looker, Segment, Amplitude, Marketo, Salesforce).
• Strong grasp of funnel metrics, attribution models, and performance economics.
• Experience managing large-scale budgets across multiple regions and segments.
• Analytical, data-driven mindset with creative instincts for scaling new channels.
• Excellent collaboration skills with Growth, Sales, Product, and Marketing partners.

Why Apply?

• Join a category-defining SaaS leader at the cutting edge of AI and developer infrastructure.
• Own high-impact programs with direct influence on pipeline and revenue.
• Collaborate with world-class teams and senior leadership on strategic growth initiatives.
• Be part of a culture built on velocity, ownership, and innovation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media and Data Infrastructure and Analytics

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