FleishmanHillard

Senior Vice President, Influencer Brand Marketing Job at FleishmanHillard in New

FleishmanHillard, New York, NY, US, 10001

Senior Vice President, Influencer Brand Marketing

FleishmanHillard, a global communications agency, has an immediate opening for a Senior Vice President influencer strategist for our Brand Marketing practice. This position provides a fantastic opportunity for a passionate proactive communications professional with strong influencer strategy to be a part of a collaborative team across a range of clients and sectors. The ideal candidate will be instrumental in executing best-in-class work across growing accounts.

This candidate will be capable of envisioning, translating and incorporating influencer relations strategies into larger integrated marketing communications programs including activation both online and offline, with influencers of all types and tiers. Our new team member will work with integrated teams across the firm to use influence to meet client objectives and grow revenue.

We recognize that diversity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community, veterans, and individuals with disabilities. As part of our ongoing effort to be the world's most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals.

Candidates should have at least 10-12+ of integrated marketing and/or communications experience at an agency, including 6-8 years of hands-on influencer program strategy and execution. Additionally, applicants should have:

Demonstrated success in end-to-end influencer relations, including: identification, vetting, negotiation, creative and content direction, relationship management, measurement and analysis. Use of various influencer vetting and reporting tools preferred (i.e. Sprout Social, Traackr, Talkwalker, etc.).
Advanced integrated communications strategy development experience. Genuine curiosity and interest in moving audiences from awareness to engagement to action across a mix of communications platforms. Understanding of the role of owned, earned and paid media in an integrated communications or marketing plan and how influential voices best fit into it.
Ability to work collaboratively in a team setting. Must be a consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results. Ideal candidate should possess excellent relationship skills; be a good listener; respect the expertise of others; and have ability to motivate and generate effective action from all levels of the organization. Candidate must have a spirit of continuous learning and curiosity.
Ability to scale influencer across audiences, platforms, and objectives. Provide strategic counsel and lead development of integrated influencer campaigns across brand portfolios and businesses. Understands audience segmentation and can customize influencer programs that align with today's consumer shopping journey with multiple touchpoints.
Ability to develop strategic influencer campaigns and programs, based on business objectives and audience insights. Understands the elements of a successful campaign, including but not limited to storytelling, multi-channel distribution, amplification, and measurement.
Content planning and storytelling experience. Mindset of a storyteller and ability to develop a narrative via influencer voices across integrated channels. Ability to plan and coordinate influencer-created content across a brand's social + digital ecosystem and collaborate closely with third parties to bring that content to life.
Understanding of various quantitative and qualitative filters and benchmarks that make someone influential for a given brand, service, category or sector. Advises clients on when best to leverage different influencer tiers and verticals using data.
Experience activating influencers across platforms and spaces. Understands the importance of mutual value exchange in crafting campaigns, whether earned, sponsored, or experiential.
Ability to give strategic direction to influencers whether organic, earned or sponsored and proven ability to collaborate with agency team, clients and influencers/their agents to ultimately produce high-performing content.
Strong understanding of industry regulatory and promotional rules. Must understand the disclosure guidelines as set by the FTC and provide sound counsel to clients and influencers.
Strong negotiation ability to achieve highest and best value exchange between client and influencer. Provides contract negotiation counsel at all tiers, negotiates high-investment contracts. Understands implications of terms and conditions in negotiating, and is able to negotiate rates based on variables including but not limited to, usage, audience data, performance metrics and content formats. Understands contacting process and can manage other junior colleague executing this process.
Ability to analyze performance metrics. Has propensity for data analysis and application in planning and ROI and use of Omni tools + Tagger.
Understanding of social commerce and affiliate marketing. Ability to develop strategic affiliate marketing partnerships. Understands the role of affiliate marketing in the value exchange, and can negotiate influencer partnerships using various compensation models.
Expertise in social media strategy and interests in emerging platforms. Understands the impact of the evolving landscape on influencers and how to adjust programs and campaigns to stay relevant.
Success managing paid social programs. Understanding of paid social landscape including hands on experience developing strategic paid social programs utilizing influencer-created content. Understands platform (Meta, TikTok, YouTube, Pinterest) nuances when allow-listing or amplifying influencer content and can work with integrated teams to execute seamlessly.
New business hunter for both organic and new influencer growth opportunities and pitching
Ability to engage with and counsel senior level decision-makers across the client's business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.
May work across sector but has a primary dedicated sector and knows how to sell influence and grow revenue within the nuances of that sector
Demonstrated organizational skills necessary to best manage process of influencer contracting/legal, invoicing/financial execution, and data collection related to influencer audience and post-specific metrics.
Ability to assess and mitigate risk, including in negotiations, regulatory, insurance, financial, legal and issues.
Ability to cultivate diverse teams and contribute to an inclusive working and learning environment.

Our Story

We're more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Because when you belong and have what you need to thrive both at work and in life you're free to be you. To pursue your dreams and passions. To be bold and try new things, in the name of personal and professional growth and of work that leads to meaningful progress for the world. So, we respect and support one another amid differences, and we acknowledge and celebrate who each of us is. We accept that we don't all have to have the same perspectives, beliefs, background or experiences to do great things together. A combination of our employee experience, industry-leading client work, global community service and contributions to inclusion has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year The Americas; 2022 and 2023?PRWeek U.S. Agency of the Year; 2022 and 2023?PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek?UK?Large Consultancy of the Year. FleishmanHillard is part of the Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees' lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy, gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated U.S. salary range for the Senior Vice President level is $110,000-$231,

In Summary: The ideal candidate will be instrumental in executing best-in-class work across growing accounts . FleishmanHillard, a global communications agency, has an immediate opening for a Senior Vice President influencer strategist for our Brand Marketing practice . Candidates should have at least 10-12+ of integrated marketing and/or communications experience . En Español: FleishmanHillard, una agencia de comunicaciones global, tiene la apertura inmediata para un estratega influyente senior vicepresidente para nuestra práctica de marketing de marca. Esta posición proporciona una oportunidad fantástica para que un profesional de comunicación proactivo apasionado con una fuerte estrategia de influencia sea parte de un equipo colaborativo en una variedad de clientes y sectores. El candidato ideal será fundamental para ejecutar el mejor trabajo de su clase a través de las cuentas crecientes. Este candidato será capaz de imaginar, traducir e incorporar estrategias de relaciones de influencers en programas integrados de comunicación de mercadotecnia incluyendo activación tanto online como offline, con influenciadores de todos los tipos y niveles de clientela. Nuestro nuevo miembro del equipo trabajará con equipos integrados en toda la empresa para utilizar la influencia para cumplir objetivos y aumentar ingresos. Reconocemos que la diversidad e inclusión beneficia a nuestras organizaciones, miembros de la comunidad y comunidades donde trabajamos y vivimos. Como parte de nuestro esfuerzo continuo por ser la agencia más inclusiva del mundo, nos comprometemos a buscar candidatos que posean y demuestren un profundo interés en promover nuestros objetivos DE&I. Los candidatos deben tener al menos 10-12+ experiencias de marketing e/o comunicaciones integradas en una agencia, incluidos 6-8 años de estrategia y ejecución de programas de influencers prácticos. Adicionalmente, los solicitantes deben tener:éxito demostrado en las relaciones de extremo a extremo con influenciadores, incluyendo: identificación, verificación, negociación, creación y dirección de contenido, gestión de relaciones, medición y análisis. El uso de varias herramientas de verificación e informes de influencer preferidas (es decir Sprout Social, Traackr, Talkwalker, etc.). El candidato debe tener un espíritu de aprendizaje continuo y curiosidad.Capacidad para escalar influencers a través de audiencias, plataformas y objetivos. Proporcionar asesoramiento estratégico y liderar el desarrollo de campañas integradas de influenciadores en carteras de marcas y negocios.Comprende la segmentación del público y puede personalizar programas de influencer que se alinean con el viaje de compra de los consumidores de hoy en día con múltiples puntos de contacto. Capacidad de desarrollar campanas y programas de influencia estratégicos, basados en objetivos empresariales e ideas sobre la audiencia. Comprende los elementos de una campaña exitosa, incluida pero no limitada a la narración, distribución por canal, amplificación y medición. Comprende la importancia del intercambio de valor mutuo en la elaboración de campañas, ya sea ganadas, patrocinadas o experienciales.Capacidad para dar una dirección estratégica a los influencers ya sean orgánicos, ganados o patrocinados y habilidad comprobada para colaborar con el equipo de agencias, clientes e influenciadores/sus agentes para producir contenido de alto rendimiento en última instancia.Comprensión sólida de las reglas reguladoras y promocionales de la industria.Debe entender las pautas de divulgación establecidas por la FTC y proporcionar asesoramiento sólido a los clientes e Influencers. Capacidad de negociación fuerte para lograr el mayor y mejor cambio de valor entre cliente e influencer.Provee asesoría contractual en todos los niveles, negocia contratos de alta inversión.Entiende las negociaciones de términos y condiciones en la negociación, y es capaz de negociar tasas de desempeño basadas en asociaciones afiliadas pero no en socios asociados. Comprende el impacto del paisaje en evolución sobre los influencers y cómo ajustar programas y campañas para mantenerse relevantes.Gestión exitosa de programas sociales pagados.Comprensión del panorama social pagado, incluida la experiencia práctica desarrollando programas sociales estratégicos pagados utilizando contenido creado por influenciadores.Entiende los matices de las plataformas (Meta, TikTok, YouTube, Pinterest) al permitir o amplificar contenidos de influencer y puede trabajar con equipos integrados para ejecutar sin problemas.New business hunter tanto oportunidades orgánicas como nuevas oportunidades de crecimiento de influyentes y pitchingCapacidad de interactuar y asesorar a tomadores de decisiones de alto nivel en todo el negocio del cliente, y proporcionar conocimientos conectivos para ayudar a los clientes a impulsar la alineación y ejecución de iniciativas entre empresas. El candidato debe tener experiencia en la construcción de relaciones y el trabajo con diversas partes interesadas eficazmente.Puede trabajar a través del sector pero tiene un sector dedicado primario y sabe cómo vender influencia y aumentar ingresos dentro de los matices de ese sectorDemonstró habilidades organizativas necesarias para gestionar mejor el proceso de contratación/legal, facturación/execución financiera de influencers y recopilación de datos relacionados con audiencia de influenciadores y métricas posespecíficas.Capacidad de evaluar y mitigar riesgos, incluidas las negociaciones, reguladoras, aseguradoras, financieras, legales y cuestiones. Capacidad para cultivar equipos diversos y contribuir a un entorno de trabajo e aprendizaje inclusivo.Nuestra historiaEstamos más motivados por lo que podemos dar que lo que recibimos. Eso es cierto para nuestros colegas, clientes y comunidades en todas las culturas y zonas horarias. Creemos que dar lo mejor posible solo en un ambiente que nos permita ser capaces, así que debemos centrarnos en nuestra vida personal, pertenecer al trabajo, cuidar de cada uno de nosotros y apoyar nuestras pasiones y hacer crecimiento, porque somos personas libres y queremos ser verdaderamente dignas y respetando tus sueños y tu propio nombre. Aceptamos que no todos tenemos que tener las mismas perspectivas, creencias, antecedentes o experiencias para hacer grandes cosas juntos. Una combinación de nuestra experiencia de empleados, trabajo con clientes líderes en la industria, servicio comunitario global y contribuciones a la inclusión ha ganado el reconocimiento FleishmanHillard como Agencia Global de Relaciones Públicas del año 2021, 2022 y 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of The Year Las Américas; 2022 y 2023. Todos los solicitantes calificados recibirán consideración para el empleo sin tener en cuenta la raza, color, religión, sexo, estereotipos sexuales, embarazo, género, identidad de genero, expresión del género , origen nacional, edad, discapacidad mental o física, ascendencia, condición médica, estado civil, estatus militar o veterano, alienaje, estado de ciudadanía, orientación sexual, información genética, u otra clase protegida bajo las leyes federales, estatales o locales. Por favor no contacte directamente a la oficina para solicitar solo se considerarán currículos presentados a través de este sitio web. Si necesita asistencia para revisar oportunidades profesionales o completar una solicitud, envíe un correo electrónico a nuestro equipo de carreras o llame al 314-982-1700 y Desarrollo para conectarse con Talent Ask.