Tire Rack
Tire Rack is hiring: Sr. Technical SEO Analyst in South Bend
Tire Rack, South Bend, IN, US, 46626
Description
We are seeking a highly skilled Technical SEO Analyst to own and drive the technical optimization of our website with the goal of improving organic and AI/LLM search performance. You will be responsible for ensuring optimal crawlability, indexation, site speed, and linking architecture, while working closely with cross-functional teams. If you're passionate about SEO, performance metrics, and site architecture - and have the coding chops to automate and scale - we want to hear from you.
Key Responsibilities
Education
Bachelor's degree in computer science, Information Technology, Marketing, or a related field.
Work Days
Normal work days are Monday through Friday. Occasional Saturdays and Sundays may be necessary.
#HP
We are seeking a highly skilled Technical SEO Analyst to own and drive the technical optimization of our website with the goal of improving organic and AI/LLM search performance. You will be responsible for ensuring optimal crawlability, indexation, site speed, and linking architecture, while working closely with cross-functional teams. If you're passionate about SEO, performance metrics, and site architecture - and have the coding chops to automate and scale - we want to hear from you.
Key Responsibilities
- Analyze server logs to optimize crawler behavior, identify crawl budget inefficiencies, and manage sitemaps and robots.txt.
- Conduct deep technical SEO audits addressing architecture, canonicalization, structured data, hreflang, internal linking, and mobile usability.
- Monitor and enhance site performance using tools like Lighthouse and PageSpeed Insights, focusing on Core Web Vitals and rendering performance.
- Automate SEO tasks using Python (e.g., BeautifulSoup, Scrapy, Selenium) to parse logs, audit URLs, and surface SEO issues.
- Manage crawl budget and indexation via URL parameter evaluation, pagination, duplication control, and integration with Google APIs.
- Collaborate with engineering, UX, and content teams to ensure SEO-friendly site architecture and technical alignment for new features.
- Implement performance best practices including browser caching, asset compression, CDN strategies, and rendering path optimization.
- Build dashboards and automate reporting in Looker or Tableau to track technical SEO health and detect anomalies.
- Use SEO tools such as Screaming Frog, Semrush, Ahrefs, and Google Search Console to monitor and optimize visibility.
- Stay up to date with SEO trends and translate technical insights into actionable strategies for both technical and non-technical audiences.
- Minimum 2 years of experience in technical SEO, including log analysis, crawl optimization, and coding.
- At least 5 years of total SEO experience with large-scale, enterprise-level eCommerce platforms (automotive experience a plus).
- Proficient in Python scripting, structured data implementation, and web protocols (redirects, caching, HTTP status codes).
- Deep understanding of page performance using Lighthouse, PageSpeed Insights, WebPageTest, and experience with front-end technologies (HTML, CSS, JavaScript).
- Experience with Adobe Experience Manager (AEM) or other CMS platforms.
- Proficiency with SEO and analytics tools such as Screaming Frog, Botify, DeepCrawl, Ahrefs, Similarweb, GSC, and Bing Webmaster Tools.
- Strong grasp of SQL, data visualization tools (Looker, Tableau), and reporting best practices.
- Familiarity with DevOps, CI/CD pipelines, Git, and SEO use cases for machine learning.
- Excellent problem-solving skills and ability to write clear, concise documentation and engineering tickets.
- Strong collaboration and communication skills; thrives in fast-paced, agile environments.
Education
Bachelor's degree in computer science, Information Technology, Marketing, or a related field.
Work Days
Normal work days are Monday through Friday. Occasional Saturdays and Sundays may be necessary.
#HP