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Brief Description
The Media Buyer at BigIron plays a key role in elevating the company’s brand visibility and customer reach through data-driven advertising across digital and traditional media. Your mission is to acquire high-quality bidder traffic and deepen brand engagement by planning, executing, and optimizing media campaigns—ensuring that BigIron remains the most trusted and far-reaching online auction marketplace for agricultural, construction, transportation, and collector equipment. This is a hybrid role with 1-2 days a week onsite in the Omaha, NE office.
Essential Job Functions
- Media Strategy Development: Craft and implement paid search media plans (digital ads, display, etc.) aimed at attracting qualified buyers and consignors.
- Media Buying & Negotiation: Identify, negotiate, and secure buying opportunities across platforms and publishers to ensure maximum reach and ROI.
- Campaign Creation & Execution: Collaborate with internal marketing teams to develop compelling ad creative that supports promotions like targeted equipment auctions, real estate or collector car sales.
- Data-Driven Optimization: Monitor performance using analytics tools such as Google Analytics 4; regularly assess metrics such as click-through rates, conversion rates, cost-per-acquisition, and adjust media buys to maximize effectiveness.
- Budget Management & Reporting: Efficiently allocate and manage media spend, track expenditures, and report on results to stakeholders with clear insights into campaign performance and ROI.
- Cross-Functional Collaboration: Work closely with marketing, content, operations, and the broader team to align with auction schedules, promotional calendars, and BigIron’s brand values of trust and transparency.
- Audience Targeting & Segmentation: Utilize demographic, behavioral, and industry data to hone in on target audiences—such as end-user farmers, equipment dealerships, and global bidders—and tailor media strategies accordingly.
- Vendor Relations: Manage relationships with media vendors and platforms, ensuring high standards for ad placement and campaign delivery.
Requirements
- Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
- Experience: Minimum 3 years in media buying or planning roles, preferably within B2B, e-commerce, or auction-driven markets.
- Technical Proficiency: Proven experience with digital advertising platforms (e.g., Google Ads, programmatic DSPs) and analytics tools (Google Analytics, Data Studio, or similar). Experience managing omnichannel campaigns is preferred.
- Analytical Skills: Strong ability to interpret media campaign performance, optimize budgets, and demonstrate ROI.
- Negotiation Skills: Proven track record in securing favorable terms with media vendors.
- Communication Skills: Excellent ability to create strategies and present findings clearly to internal teams and external vendors.
- Project Management: Capable of managing multiple campaigns, deadlines, and cross-department collaboration.
- Industry Knowledge: Familiarity with BigIron’s sectors—agricultural, construction, industrial, transportation equipment, real estate, and collector cars—is advantageous.
- Cultural Fit: Alignment with BigIron’s values of transparency, trust, and delivering seamless auction experiences.
- Optional but Beneficial: Experience with auctions or marketplace platforms; understanding unreserved auction formats and marketing implications.
Summary
Join the BigIron Legacy
As a rapidly growing auction company, we are expanding into new verticals and regions, offering opportunities for dynamic leaders. Our growth and strategic objectives increase our demand for experienced, driven candidates to partner with our leadership team. Working with us, you'll be challenged daily to improve yourself and treat your role as if it were your own business. We seek high-performance leaders who inspire entrepreneurial spirit and help others reach their potential.
Joining us means becoming part of a multigenerational legacy striving to be the most recognized, customer-focused platform in online auctioning of equipment, real estate, transportation, livestock, and collector cars. Be part of our industry impact.
Visit us at www.bigiron.com
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