DescriptionThe Media Buyer at BigIron plays a key role in elevating the company's brand visibility and customer reach through data-driven advertising across digital and traditional media. Your mission is to acquire high-quality bidder traffic and deepen brand engagement by planning, executing, and optimizing media campaigns-ensuring that BigIron remains the most trusted and far-reaching online auction marketplace for agricultural, construction, transportation, and collector equipment. This is a hybrid role with 1-2 days a week onsite in the Omaha, NE office. Essential Job FunctionsMedia Strategy Development: Craft and implement paid search media plans (digital ads, display, etc.) aimed at attracting qualified buyers and consignors.Media Buying & Negotiation: Identify, negotiate, and secure buying opportunities across platforms and publishers to ensure maximum reach and ROI.Campaign Creation & Execution: Collaborate with internal marketing teams to develop compelling ad creative that supports promotions like targeted equipment auctions, real estate or collector car sales.Data-Driven Optimization: Monitor performance using analytics tools such as Google Analytics 4; regularly assess metrics such as click-through rates, conversion rates, cost-per-acquisition, and adjust media buys to maximize effectiveness.Budget Management & Reporting: Efficiently allocate and manage media spend, track expenditures, and report on results to stakeholders with clear insights into campaign performance and ROI.Cross-Functional Collaboration: Work closely with marketing, content, operations, and the broader team to align with auction schedules, promotional calendars, and BigIron's brand values of trust and transparency.Audience Targeting & Segmentation: Utilize demographic, behavioral, and industry data to hone in on target audiences-such as end-user farmers, equipment dealerships, and global bidders-and tailor media strategies accordinglyVendor Relations: Manage relationships with media vendors and platforms, ensuring high standards for ad placement and campaign delivery. RequirementsEducation: Bachelor's degree in Marketing, Advertising, Communications, Business, or related field. Experience: Minimum 3 years in media buying or planning roles, preferably within B2B, e-commerce, or auction-driven markets. Technical Proficiency: Previous and proven hands-on experience with digital advertising platforms (e.g., Google Ads, programmatic DSPs, etc.) and analytics tools (Google Analytics, Data Studio, or similar). Preferred experience managing omnichannel campaigns. Analytical Acumen: Strong capability in interpreting media campaign performance, optimizing budgets, and demonstrating ROI. Negotiation Skills: Proven track record in securing favorable terms with media vendors. Communication Excellence: Exceptional ability to create strategies and present findings clearly to both internal partners and external media vendors. Project Management: Effective at juggling multiple campaigns, deadlines, and cross-department collaboration. Industry Insight: Knowledge of BigIron's operating sectors-agricultural, construction, industrial, transportation equipment, real estate, and collector cars-is a strong advantage. Cultural Fit: Alignment with BigIron's customer-centric values: transparency, trust, and delivering seamless end-to-end auction experiences Optional but Beneficial: Experience with auctions or marketplace platforms; familiarity with unreserved auction formats and their unique marketing implications.
BigIron