Logo
RPM Healthcare

Marketing Manager, Growth & Content Job at RPM Healthcare in Fair Lawn

RPM Healthcare, Fair Lawn, NJ, US

Save Job

Job Description

Job Description
Marketing Manager, Growth & Content
Location: Hybrid – 1–2 days/week in Fair Lawn, NJ
Type: Full-Time
Reports To: President

About the Role
We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue.
If you’re part strategist, part hands-on doer, and love the idea of shaping a high-growth healthcare brand, this is your role.

Responsibilities
Campaigns & Pipeline Growth
  • Launch and manage multi-channel campaigns (LinkedIn, email, webinars, digital ads) targeting provider groups and health systems
  • Build and optimize lead funnels, capture forms, and nurture sequences
  • Identify high-intent audiences and tailor messaging to specialty and role
  • Collaborate with sales to turn buyer pain points into campaign opportunities
  • Track campaign ROI, lead conversion rates, and pipeline contribution
Content Strategy & Execution
  • Write blogs, landing pages, email campaigns, and white papers
  • Develop messaging frameworks by persona (e.g., CMO vs. Clinical Director) and by program (CHF, OB, Hypertension, etc.)
  • Turn clinical outcomes and success stories into shareable, high-trust content
Brand Awareness & Creative
  • Identify and pitch press release opportunities that position RPM as an industry leader
  • Light graphic design (Canva, Figma, Adobe) and video editing (CapCut, Adobe Premiere) for social, testimonial, or campaign assets

Qualifications
  • 4+ years in B2B marketing (healthcare, SaaS, or medtech highly preferred)
  • Proven track record of campaigns tied to lead generation and pipeline growth
  • Strong copywriting and messaging skills
  • Familiarity with HubSpot or similar CRM/automation tools
  • Experience with PR outreach or basic design/video tools

Compensation & Benefits
  • Salary: $75,000–$95,000 + performance-based bonus
  • Health, dental, and vision insurance
  • 401(k), PTO, paid holidays
  • Hybrid work: 1–2 days/week in our Fair Lawn, NJ office

Stand Out From the Crowd
Want to go the extra mile? Call us at (727) 513-3400 and leave a 30–60 second voicemail sharing:
  • Your name
  • What excites you about this role
  • A campaign you’re proud of and its impact

Powered by JazzHR

f8sWaHY71Q