Social Media Producer Job at Clark Mechanical Services, Inc. in Lititz

Job Summary

As the Social Media Producer at WebstaurantStore, you’ll play a key role in bringing our brand to life across social platforms. From brainstorming and researching new trends and formats to producing high-quality, engaging video content, you'll help grow our creative footprint and elevate our social presence. In this highly visible role, you may also appear in the content you create. You’ll report to the Social Media Manager and collaborate closely with a team of producers based in our Lititz, PA office.

Responsibilities

Content Ideation and Creation

• Develop, execute, and drive creative concepts for social media content that aligns with our brand identity, social media strategy, and company goals
• Plan, execute, and lead content shoots with the other social media content producer, including pre-production tasks such as storyboarding, location scouting, and talent coordination
• Provide input on strategic enhancements to improve content and discovering unique ways to engage with target customers
• Work with other team members, including designers, set stylists, chefs, product experts, and copywriters to ensure cohesive and integrated social media content

Editing and Post-Production

• Edit and enhance video footage, incorporating graphics, audio/music, and effects to create engaging and shareable social media content
• Ensure that the content is tailored to meet the specific requirements and formats of each social media platform
• Collaborate with internal teams to integrate messaging, product placement, and branding seamlessly into the content

Social Media Platform Expertise

• Stay up-to-date with the ever-changing world of organic social media
• Adapt video content to suit the specific audience and functionalities of each social media platform, including Facebook, Instagram, Twitter, TikTok, Pinterest, and YouTube
• Brainstorm and research new trends, topics, and formats
• Support community management by monitoring comments, messages, and responding to reviews"
• Assist with copywriting and daily management of social media posting
• Track performance metrics and compile basic analytics reports