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Ursus, Inc.

Paid Media Specialist Job at Ursus, Inc. in New York

Ursus, Inc., New York, NY, United States, 10261

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This range is provided by Ursus, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$35.00/hr - $45.00/hr

Direct message the job poster from Ursus, Inc.

DURATION: 6 months with a chance for extension/conversion

PAY RANGE: $35-45/hour

  • TOP 3 SKILLS:Ads manager/Paid media experience from big-name tech companies
  • Excel Experience
  • Stakeholder experience specifically in graphic design

Responsibilities/Duties:

  • Grow the Paid Media channel to support the client's goals.
  • Create and manage of Paid Ad campaigns on Social Media Platforms.
  • Creative asset sourcing (working alongside the in-house design team and other partner teams).
  • Extract and analyze campaign data from Ads Managers and internal dashboards, and improve performance through budget optimizations.
  • Report on progress against goals and relevant Paid metrics to management, periodically.
  • Ensure consistent and accurate tracking of paid campaigns through internal dashboards.

Typical Day:

  • 20%-Internal trackers; broadcast and what streams will be happening today, connect with graphics team, work on excel; preplanning
  • 30% champagne set ups; using those creatives that stream and working different ad managers then publishing it, monitoring it
  • 20% Day to day optimizations; dashboards; analyzing data, optimize budget on a weekly basis
  • 20% working with internal stakeholders and plan for what is coming; streams that are coming, small scale marketing planning; budget, target groups
  • 10% Paid trackers; summarize into a trackers

Basic Qualifications:

  • Bachelor’s degree or higher
  • 4+ years of professional non-internship marketing experience.
  • Experience managing Paid Media campaigns (preferably on Social Media Ad Platforms like Meta).
  • Must be comfortable with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with basic functions, V-Lookups, Pivot tables, and other such functionalities.
  • Strong written and verbal communication skills, with proven experience of working with cross-functional stakeholders.

Must-Have Skills:

  • Ads manager/Paid media experience from big-name tech companies
  • Excel Experience
  • Stakeholder experience specifically in graphic design

Preferred Qualifications:

  • Moderate experience of using Tableau or like BI tools
  • Writing customer-facing copy that is on-brand, relevant, and tailored to the online customer.
  • Experience with A/B testing, especially around audience segmentation and targeting.
  • Have relentlessly high standards and a high attention to detail
  • Ability to conceptualize, scope, and execute projects to strict deadlines
  • Confident, self-motivated individual with strong, demonstrable bias for action
  • Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment
  • Experience using SQL and similar queries to analyze data

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Contract

Job function

  • Job function

    Marketing

  • Industries

    Technology, Information and Media

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