Direct message the job poster from Sidekick
Sidekick is hiring our first Product Marketer to join the core team.
The real estate industry is undergoing a massive shift, and AI is about to reshape how millions of agents operate daily. Sidekick is first to market with a verticalized solution, has strong early traction, and is backed by leaders whove built and sold category-defining products.
Were building the AI-powered operating system for residential real estate agents to streamline workflows, boost productivity, and unlock new growth opportunities. Sidekick combines advanced large language models with deeply integrated domain-specific tools to handle the complexity of real estatefrom data to transaction management and daily operations. Weve hit product-market fit and are growing rapidly. Heres why now is a great time to join Sidekick:
Do important work
Brokerages adopt Sidekick at the enterprise level, but true success comes when thousands of individual agents actively use and love the product. As our first Product Marketer, youll own the programs that ignite engagement, drive adoption, and turn satisfied agents into passionate advocates. Youll be the heartbeat of our product-led growth engine - crafting stories, training users, and building community around Sidekick.
This is a high-impact, builder-level role that requires both strategic thinking and hands-on execution, reporting directly to our Co-Founder/President.
Responsibilities:
Launch & Adoption Programs
- Plan and execute multi-channel campaigns (email, in-app, social, video) that highlight key features, new releases, and best practices.
- Produce quick-start guides, one-pagers, and onboarding flows that shorten time-to-value.
Training & Enablement
- Host live webinars, workshops, and office-hours for brokerage rollouts.
- Create snack-size product-demo videos and self-serve tutorials to scale learning.
Power-User Advocacy & Community
- Identify and champion top agents; turn their success stories into shareable case studies.
- Build and moderate a thriving community forum or Slack space where agents swap tips, workflows, and wins.
Content Engine
- Leverage generative-AI tools (ChatGPT, Sidekicks own models) to spin up newsletters, drip sequences, blog posts, and social snippets at scale.
- Continually experiment with AI-powered personalization to deliver the right message to the right agent at the right time.
Insights & Collaboration
- Define and own KPIs for engagement, activation, retention, and expansion; analyze data and iterate quickly.
- Partner with Product and Sales to surface feedback, influence the roadmap, and close the loop with customers.
Impact youll have:
- Accelerate product-led growth across thousands of agents inside each brokerage account.
- Shape Sidekicks voice - inside inboxes, on camera, and across every customer touchpoint.
- Build repeatable playbooks that future PMMs and CSMs will use as we scale.
- Amplify the brand by turning agent success stories into industry-wide proof points.
Required qualifications
- 4+ years in product marketing, growth marketing, or customer engagement for a SaaS product (vertical SaaS or proptech a plus).
- Demonstrated success driving user adoption and retention in a product-led environment.
- Outstanding storytellerequally strong at compelling copy, persuasive decks, and on-camera demos.
Preferred Qualifications:
- Strong familiarity with Email/marketing automation (e.g., HubSpot, Marketo, Customer.io).
- Video-production tools (e.g., Loom, Descript, Capsule).
- Data-driven mindset; comfortable defining metrics and digging into dashboards.
- Excellent cross-functional communication and project-management skills.
- Bonus: familiarity with real-estate agent + brokerage workflows.
- Ground-floor equity in a fast-growing, high-potential startup
- Medical, Dental, and Vision
- 401k program
- Flexible work environment
Location
This is primarily a remote position. Sidekick is optimizing for hiring in the Bay Area and Los Angeles.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
Referrals increase your chances of interviewing at Sidekick by 2x
Inferred from the description for this job
401(k)
Medical insurance
Vision insurance
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#J-18808-Ljbffr In Summary: Sidekick is building the AI-powered operating system for residential real estate agents to streamline workflows, boost productivity, and unlock new growth opportunities . As our first Product Marketer, youll own the programs that ignite engagement, drive adoption, and turn satisfied agents into passionate advocates . En Español: Sidekick está contratando a nuestro primer Product Marketer para unirse al equipo principal. La industria inmobiliaria está experimentando un cambio masivo, y la IA está a punto de remodelar cómo millones de agentes operan diariamente. Sidekrick es el primero en comercializar con una solución verticalizada, tiene una fuerte tracción temprana, y está respaldado por líderes que construyen y venden productos definidores de categoría.Estamos construyendo el sistema operativo impulsado por AI para los agentes inmobiliarios residenciales para agilizar los flujos de trabajo, aumentar la productividad y desbloquear nuevas oportunidades de crecimiento. Serás el corazón de nuestro motor de crecimiento dirigido por productos: crear historias, capacitar a los usuarios y construir una comunidad alrededor de Sidekick.Este es un rol de alto impacto en el nivel del constructor que requiere tanto pensamiento estratégico como ejecución práctica, reportando directamente a nuestro Co-fundador / Presidente.Responsabilidades:Lanzamiento y programas de adopciónPlanar y ejecutar campañas multicanal (e-mail, in-app, social, video) que destaquen las características clave, nuevos lanzamientos y mejores prácticas.Produce guías rápidas para iniciar la vida, guiones individuales e incorporar flujos que acorten el tiempo al valor.Training & EnablementHost realiza webinars en vivo, talleres y oficinas de oficina para despliegues.Creamos snack-size-dlots y consejos automáticos de desarrollo de producto (email, en aplicación, redes sociales, vídeo).Continuaremos desarrollando sus propias soluciones de mercadotecnia con los clientes dentro de cada industria, así como intercambiando mensajes de éxito a través de plataformas de intercambio de correo electrónico o de Internet. Sidekick está optimizando para la contratación en el Área de la Bahía y Los Ángeles.Niveles superioresMid-Senior nivelNuevo Línea de NegociosSan Francisco Bay Tipo de empleoTipo de trabajoFull-timeFunciónJobo FunciónMarketing and SalesReferrals aumentan sus posibilidades de entrevistarse en Sidekicks por 2xEnfrentado a partir de la descripción de este puesto401k) Seguro médicoVisiónAseguramientoObtenga información sobre nuevos puestos de trabajo como Marketer de Productos en San Francisco Bay Area Sr. Product Marketing Manager, New Business LineSan Francisco bay area $100.00-$115.00 hace 3 semanasOakland, CA $13.00-$150,000.00 hace 1 semanaEl Senior Product Marketing Director (Remote in California), CA $154,676.