Resource Furniture is hiring: Marketing Director in New York

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Join to apply for the Marketing Director role at Resource Furniture

For 25 years, Resource Furniture has redefined living with multifunctional, space-saving designs. Our personalized process includes a complimentary consultation, 3D visualizations, and seamless, white-glove installation. Each piece is sustainably crafted for long-lasting function and style.

Who You Are

The Director of Marketing will strategically lead and execute comprehensive digital marketing initiatives, emphasizing SEO optimization, digital advertising, and innovative content strategies. This role oversees the Digital Content Manager, Social Media Manager, and external marketing agencies, driving brand growth and customer engagement. The ideal candidate will have robust project management experience and proficiency in leveraging AI tools to streamline workflows and enhance marketing effectiveness.

What You'll Do

Strategic Marketing Leadership

• Develop, implement, and manage data-driven marketing strategies aligned with Resource Furnitures business goals.
• Lead cross-channel marketing initiatives across digital platforms including web, social, email marketing, and paid media.

SEO & Digital Advertising

• Oversee SEO strategies, including keyword optimization, technical audits, competitive analysis, and performance reporting.
• Strategically plan, execute, and optimize paid digital advertising campaigns (PPC, social ads, display, retargeting).

Content & Social Media Management

• Provide leadership and direction to the Digital Content Manager and Social Media Manager, ensuring cohesive branding, audience engagement, and optimized content.
• Collaborate on content creation strategies that enhance organic search performance and digital presence.
• Leverage AI-driven tools and platforms to optimize digital marketing efficiency, audience targeting, content personalization, and analytics insights.
• Champion adoption of emerging AI technologies within the marketing team to enhance effectiveness and competitive advantage.

Project & Agency Management

• Lead marketing project management, setting clear goals, deadlines, and budgets, ensuring seamless execution across internal teams and external partners.
• Select, direct, and evaluate external marketing and creative agencies; clearly define project scopes, expectations, and KPIs.

Analytics, Insights & Reporting

• Regularly track, analyze, and report marketing performance metrics, delivering actionable insights and recommendations to senior leadership.
• Utilize data-driven insights and AI analytics to refine strategies for continuous improvement.

Cross-functional Collaboration

• Partner with Sales, Product, and Customer Service teams, aligning marketing strategies to business objectives and customer experience goals.
• Foster cross-departmental communication and collaboration to strengthen brand consistency.

What You Bring

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in digital marketing leadership roles, specializing in SEO, digital advertising, and project management.
• Proven experience managing internal marketing teams, external agencies, and complex marketing projects.
• Fluency in AI-powered marketing tools.
• Exceptional analytical skills and familiarity with marketing analytics platforms.
• Strong leadership, communication, and organizational capabilities.

Ideal Candidate:

• Strategic, results-oriented professional passionate about digital innovation and emerging AI technologies.
• Skilled project manager who excels at coordinating complex initiatives and delivering measurable outcomes.
• Collaborative leader adept at motivating teams and building productive relationships across all business functions.

What We Offer

Why Resource Furniture?

At Resource Furniture, you will be part of a team that is leading the conversation on innovative luxury living.

We offer a comprehensive compensation and benefit package including:

• Competitive salary: $100,000.00 to $125,000.00 annually
• Company-sponsored life insurance, long-term disability, short-term disability
• Generous paid time off including Vacation, Holidays, and Sick Days
• Flexible Spending Accounts (Health FSA, Dependent Care FSA)
• 401(k) retirement plan with company contribution
• Employee Assistance Program (EAP)

Resource Furniture, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws

#IND1

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Furniture

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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr In Summary: The Director of Marketing will lead and execute comprehensive digital marketing initiatives . This role oversees the Digital Content Manager, Social Media Manager, and external marketing agencies . The ideal candidate will have robust project management experience and proficiency in leveraging AI tools to streamline workflows and enhance marketing effectiveness . En Español: Unirse para solicitar el puesto de Director de Marketing en Resource Furniture hace 4 días Estar entre los primeros 25 solicitantesUnirse para postularse al cargo de director de marketing en resource furnitureDurante 25 años, resources furniture ha redefinido la vida con diseños multifuncionales y que ahorran espacio. Nuestro proceso personalizado incluye una consulta gratuita, visualizaciones 3D e instalación fluida de guantes blancos. Cada pieza está diseñada de manera sostenible para una función y estilo duraderos. El candidato ideal tendrá una sólida experiencia y competencia en la gestión de proyectos para aprovechar las herramientas de IA para agilizar los flujos de trabajo, auditorías técnicas, análisis competitivo e informes de rendimiento del marketing.Lo que harás Estratégicamente Planificar, ejecutar y optimizar estrategias de marketing digital pagadas (PPC, anuncios sociales, visualización, retargeting).Proveer iniciativas de mercadeo transcanal a través de plataformas digitales como web, redes sociales, email marketing y medios de pago.SEO & Digital AdvertisingOversee strategies de SEO, incluyendo optimización de palabras clave, auditoría técnica, análisis técnico, analítica competitiva y reportaje de desempeño.Estratéticamente planificar, implementar y optimizar campañas publicitarias digitales remuneradas (RPC, publicidad social, exhibición, redireccionamiento).Content& Social Media ManagementProvide insights and enhance to the Creative Content and Social Media, ensuring consistent content management;Project Managers's, Proxy Marketing and Data Engagement;Specialise in Search Engine Optimization and Customer Relationship Strategies, AI+Equipolicating, Capacitación y administración de contenidos y creatividad, Evalualizando metas directrices y objetivos de mercadotecnología de negocio, Mejustificación y desarrollo de conocimientos internos y asesores externo-contextualizados y servicios de negocios. Los expertos añaden información directamente a cada artículo, comenzando con la ayuda de IA.#J-18808-Ljbffr