PAM Transport
PAM Transport is hiring: Advertising Coordinator in Tontitown
PAM Transport, Tontitown, AR, US, 72770
Join us for an exciting opportunity to be part of a team that values your growth, fosters innovation, and encourages a positive work-life balance.
About Us
PAM Transport was founded in Tontitown, Arkansas, in 1980 by Paul Allen Maestri as a 5-truck operation. In our 40+ years of being in business, we have become an international company with more than 2,200 trucks and 8,000 trailers. Our goal is to provide exceptional service to our customers, and we believe that starts with having exceptional employees who are passionate about their work. Our culture is unique in that we offer the growth opportunities of a large company, but we still maintain that "small town feel" and community here at PAM.
About this opportunity
We are seeking a results-driven Advertising Coordinator to support our driver recruitment efforts through strategic advertising initiatives. This role is critical in developing, launching, and optimizing recruitment advertising campaigns to attract CDL-A drivers across various markets. The ideal candidate will be highly organized, data-oriented, and passionate about driving high-quality leads for our recruiting team.
Pay and Schedule
This position is Monday - Friday 8:00am to 5:00pm. The pay range is $55,000-65,000 dependent on experience.
Main Tasks & Responsibilities:
Create, launch, and manage digital and traditional advertising campaigns aimed at promoting truck driving opportunities.
Work with internal teams or designers to create compelling ad content that resonates with potential drivers and aligns with the brand voice.
Monitor and optimize campaigns to generate qualified leads for the driver recruiting team, ensuring cost-effective and timely results.
Track ad performance metrics and prepare weekly/monthly performance reports to inform leadership and recruiting teams.
Manage relationships with advertising vendors (job boards, social media platforms, etc.) and evaluate ROI across different channels.
Analyze hiring trends and market demand to guide ad placements and messaging strategies across key hiring areas.
Regularly provide feedback to recruiting and marketing leadership on campaign effectiveness and recommend adjustments to improve lead flow and quality.
Knowledge Skills & Abilities:
Qualifications:
Benefits:
The company will provide reasonable accommodations to employees who require them to perform the essential functions of their job to the extent it does not impose an undue hardship or create a risk of harm to the employee or others.
PAM Transport is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Experience a workplace where your contributions matter and where you can thrive in a supportive environment.
About Us
PAM Transport was founded in Tontitown, Arkansas, in 1980 by Paul Allen Maestri as a 5-truck operation. In our 40+ years of being in business, we have become an international company with more than 2,200 trucks and 8,000 trailers. Our goal is to provide exceptional service to our customers, and we believe that starts with having exceptional employees who are passionate about their work. Our culture is unique in that we offer the growth opportunities of a large company, but we still maintain that "small town feel" and community here at PAM.
About this opportunity
We are seeking a results-driven Advertising Coordinator to support our driver recruitment efforts through strategic advertising initiatives. This role is critical in developing, launching, and optimizing recruitment advertising campaigns to attract CDL-A drivers across various markets. The ideal candidate will be highly organized, data-oriented, and passionate about driving high-quality leads for our recruiting team.
Pay and Schedule
This position is Monday - Friday 8:00am to 5:00pm. The pay range is $55,000-65,000 dependent on experience.
Main Tasks & Responsibilities:
- Develop and Manage Advertising Campaigns
Create, launch, and manage digital and traditional advertising campaigns aimed at promoting truck driving opportunities.
- Creative Collaboration
Work with internal teams or designers to create compelling ad content that resonates with potential drivers and aligns with the brand voice.
- Lead Generation
Monitor and optimize campaigns to generate qualified leads for the driver recruiting team, ensuring cost-effective and timely results.
- Data Analysis and Reporting
Track ad performance metrics and prepare weekly/monthly performance reports to inform leadership and recruiting teams.
- Vendor Coordination
Manage relationships with advertising vendors (job boards, social media platforms, etc.) and evaluate ROI across different channels.
- Market Research
Analyze hiring trends and market demand to guide ad placements and messaging strategies across key hiring areas.
- Feedback and Strategy Development
Regularly provide feedback to recruiting and marketing leadership on campaign effectiveness and recommend adjustments to improve lead flow and quality.
Knowledge Skills & Abilities:
- Strong understanding of digital advertising platforms (Google Ads, Facebook/Meta, indeed.)
- Proficient in data analytics and performance tracking tools (Excel, Google Analytics, ATS reporting tools, etc.)
- Excellent communication and organizational skills
- Ability to work independently in a fast-paced environment
Qualifications:
- 2+ years' experience in Marketing or Advertising
- Bachelor's degree in marketing, journalism, communications, or a related field
- Experience within the Transportation is preferred, but not necessary.
Benefits:
- Medical/Dental/Vision Insurance
- 401k Match Program
- Paid Time Off
- Direct Deposit
The company will provide reasonable accommodations to employees who require them to perform the essential functions of their job to the extent it does not impose an undue hardship or create a risk of harm to the employee or others.
PAM Transport is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Experience a workplace where your contributions matter and where you can thrive in a supportive environment.