PAM Transport is hiring: Advertising Coordinator in Tontitown

Overview

We are seeking a results-driven Advertising Coordinator to support our driver recruitment through strategic advertising initiatives. This role is critical in developing, launching, and optimizing recruitment advertising campaigns to attract CDL-A drivers across various markets. The ideal candidate will be highly organized, data-oriented, and passionate about driving high-quality leads for our recruiting team.

Base pay range

$55,000.00/yr - $65,000.00/yr

Pay and Schedule

This position is Monday - Friday 8:00 AM to 5:00 PM. The pay range is $55,000-$65,000 dependent on experience.

Responsibilities

• Develop and Manage Advertising Campaigns: Launch and manage digital and traditional advertising campaigns aimed at promoting truck driving opportunities.


• Collaborate with internal teams or designers to create compelling ad content that resonates with potential drivers and aligns with the brand voice.


• Lead Generation: Monitor and optimize campaigns to generate qualified leads for the driver recruiting team, ensuring cost-effective and timely results.


• Data Analysis and Reporting: Track ad performance metrics and prepare weekly/monthly performance reports to inform leadership and recruiting teams. Check in daily on ad performance, spend, and strategy success.


• Vendor management: Manage relationships with advertising vendors (job boards, social media platforms, etc.) and evaluate ROI across different channels.


• Market Research: Analyze hiring trends and market demand to guide ad placements and messaging strategies across key hiring areas.


• Feedback and Strategy Development: Regularly provide feedback to recruiting and marketing leadership on campaign effectiveness and recommend adjustments to improve lead flow and quality.

Knowledge, Skills & Abilities

• Strong understanding of digital advertising platforms (Google Ads, Facebook/Meta, Indeed)


• Highly proficient in data analytics and performance tracking tools (Excel, Google Analytics, ATS reporting tools, etc.)


• Ability to present and explain data analytic results and performance metrics


• Excellent communication and organizational skills


• Ability to work independently in a fast-paced environment

Qualifications

• 2+ years’ experience in Marketing or Advertising or Data Analytics


• Bachelor’s degree in marketing, advertising, data analytics or a related field


• Experience within the Transportation is preferred, but not necessary.

Equal Opportunity

PAM Transport is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

The company will provide reasonable accommodations to employees who require them to perform the essential functions of their job to the extent it does not impose an undue hardship or create a risk of harm to the employee or others.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Administrative, Customer Service, and General Business

Industries

• Truck Transportation

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