Tik Tok is hiring: TikTok LIVE US - B2B Creator Network Growth Marketing Manager

Responsibilities

About the Team The TikTok LIVE team's mission is to work hand-in-hand with creators, influencers, and communities to create an environment that brings people together in real time through meaningful, interactive connections. As a B2B Creator Network Marketing Manager, you will focus on building and executing marketing initiatives that strengthen TikTok LIVE's relationships with agencies, talent representation groups, and creator network partners. This role is designed for an individual contributor who is passionate about the creator economy and eager to drive awareness, adoption, and growth of TikTok LIVE's B2B programs. We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users. Responsibilities: - Execute B2B Campaigns: Develop and launch strategic marketing initiatives that showcase the value of TikTok LIVE to agencies, MCNs, and talent partners across owned and earned channels. - Drive Program Awareness: Evangelize TikTok LIVE's creator network business model through compelling case studies, partner spotlights, and event activations. - Tell Partner Success Stories: Identify and amplify impactful narratives from creator networks and agency partners, highlighting how TikTok LIVE drives creator growth and monetization. - Collaborate Cross-Functionally: Partner closely with LIVE Ops, Partnerships, and XFN teams to ensure B2B marketing strategies align with regional business goals. - Develop Scalable Playbooks: Create partner-facing assets, including collateral, FAQs, and go-to-market toolkits to support scalable outreach and adoption. - Measure and Optimize Performance: Track campaign effectiveness, analyze performance data, and provide actionable insights to refine future initiatives.

Qualifications

Minimum Qualifications: - Bachelor's degree with 5+ years of experience in B2B, integrated, or partnership marketing. - Proven ability to develop high-impact marketing assets (e.g., case studies, presentations, success stories). - Strong storytelling and communication skills with the ability to turn partner wins and data into persuasive narratives. - Effective project manager with experience juggling multiple campaigns and deadlines. - Analytical thinker with a track record of measuring performance and driving optimizations. - Self-starter who thrives in collaborative environments. Preferred Qualifications: - Experience in the creator economy, media, or tech sectors. - Passion for the creator economy and talent ecosystem. - Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $104712 - $192534 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at