Digital Advertising Specialist Job at Xylem Technologies in Stafford

Job Description

Job Description

This role requires a strategic thinker and a self-starter who thrives in startup environments – in fact, you will be supporting multiple companies in various stages of development across a variety of industries and work directly with the Founder and CEOs. If you want to build out your skill sets, this is the place to do it.

We are seeking a results-driven PPC Ads Specialist to manage, optimize, and scale paid advertising campaigns on LinkedIn, Google, Youtube and Facebook/META Ads. The ideal candidate will have hands-on experience running profitable ad campaigns, analyzing performance data, and implementing strategies that maximize ROI.

Responsibilities:

• Plan, execute, and manage PPC campaigns across Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (Facebook, Instagram, Audience Network) Linkedin Etc.....
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Create compelling ad copy, creatives, and testing variations to improve CTR and conversion rates.
• Monitor daily campaign performance, adjusting bids, budgets, and targeting to maximize ROI.
• Implement A/B testing for ad creatives, landing pages, and audience segments.
• Track, measure, and report campaign performance with Google Analytics, Facebook Ads Manager, and other reporting tools.
• Manage and optimize conversion tracking, pixels, and event setup.
• Stay up to date with PPC trends, platform updates, and best practices.
• Collaborate with marketing and design teams to align paid strategies with overall brand goals.

Requirements:

• 2+ years proven experience managing Google Ads / META Ads / LinkedIn campaigns with measurable ROI.
• Strong understanding of CPC, CPM, CPA, ROAS, CTR, and other key PPC metrics.
• Proficiency with Google Ads Manager, Facebook Ads Manager, and Google Analytics.
• Experience with remarketing, lookalike audiences, and advanced targeting strategies.
• Strong analytical skills and ability to translate data into actionable insights.
• Knowledge of landing page optimization, funnels, and conversion rate optimization (CRO).
• Ability to manage multiple campaigns and budgets simultaneously.
• Google Ads and/or Facebook Blueprint certifications are a plus.
• Basic Adobe Creative Suite ability and basic video editing skills

Education Requirements:

• Bachelor's Degree in Sciences, Psychology, or Marketing

Company Description

Xylem technologies makes robotics for emerging market manufacturing supply chains.

Company Description

Xylem technologies makes robotics for emerging market manufacturing supply chains.