About Augurian
Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategy-delivering data-driven insights and a collaborative partnership that drives results.
We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired.
Job Overview: Senior Analyst of Paid Media
As a Senior Analyst, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role you're expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management masters.
Responsibilities:
Account Strategy:
- Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind.
- Manage and execute paid media strategies and identify areas of opportunity for proactive client account management.
- Work closely with cross-functional teams to implement recommended strategies.
- Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts.
- Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner.
- Address client feedback and ensure client satisfaction.
- Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media.
- Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies.
- Manage budget allocation, bid strategies, and targeting to optimize campaign performance.
- Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process.
- Develop and generate insights that communicate data findings effectively.
- Effectively leverage reports and visualizations to communicate insights/perspectives.
- Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives.
- Translate complex data into clear, actionable recommendations for internal teams and clients.
- Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities.
- Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Specifically on client process
- Identify and test opportunities for process and strategy improvement within the paid media function.
- Implement best practices and methodologies to enhance efficiency and effectiveness.
- Stay updated on industry-leading analytics tools and technologies.
- Active participant in practice traditions and process
- Align working style agency's core values, fostering a positive and inclusive workplace culture.