Augurian
Overview
Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategy—delivering data-driven insights and a collaborative partnership that drives results. We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired. Job Overview: Senior Analyst of Paid Media As a Senior Analyst, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role you’re expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management masters. Responsibilities
Account Strategy: Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind. Account Strategy: Manage and execute paid media strategies and identify areas of opportunity for proactive client account management. Account Strategy: Work closely with cross-functional teams to implement recommended strategies. Account Management: Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts. Account Management: Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner. Account Management: Address client feedback and ensure client satisfaction. Account Execution: Implementation and maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media. Account Execution: Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies. Account Execution: Manage budget allocation, bid strategies, and targeting to optimize campaign performance. Account Execution: Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process. Analysis/Reporting
Develop and generate insights that communicate data findings effectively. Effectively leverage reports and visualizations to communicate insights/perspectives. Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives. Translate complex data into clear, actionable recommendations for internal teams and clients. Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities. Cross-Functional Collaboration
Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Thought Leadership and Practice Development
Identify and test opportunities for process and strategy improvement within the paid media function. Implement best practices and methodologies to enhance efficiency and effectiveness. Stay updated on industry-leading analytics tools and technologies. Active participant in practice traditions and process. Organizational Culture and Core Values
Align working style with the agency\'s core values, fostering a positive and inclusive workplace culture.
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Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategy—delivering data-driven insights and a collaborative partnership that drives results. We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired. Job Overview: Senior Analyst of Paid Media As a Senior Analyst, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role you’re expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management masters. Responsibilities
Account Strategy: Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind. Account Strategy: Manage and execute paid media strategies and identify areas of opportunity for proactive client account management. Account Strategy: Work closely with cross-functional teams to implement recommended strategies. Account Management: Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts. Account Management: Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner. Account Management: Address client feedback and ensure client satisfaction. Account Execution: Implementation and maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media. Account Execution: Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies. Account Execution: Manage budget allocation, bid strategies, and targeting to optimize campaign performance. Account Execution: Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process. Analysis/Reporting
Develop and generate insights that communicate data findings effectively. Effectively leverage reports and visualizations to communicate insights/perspectives. Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives. Translate complex data into clear, actionable recommendations for internal teams and clients. Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities. Cross-Functional Collaboration
Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Thought Leadership and Practice Development
Identify and test opportunities for process and strategy improvement within the paid media function. Implement best practices and methodologies to enhance efficiency and effectiveness. Stay updated on industry-leading analytics tools and technologies. Active participant in practice traditions and process. Organizational Culture and Core Values
Align working style with the agency\'s core values, fostering a positive and inclusive workplace culture.
#J-18808-Ljbffr