Manager, Marketing Communications, Mid-Level

Manager, Marketing Communications, Mid-Level

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Manager, Marketing Communications, Mid-Level

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Job Summary:

The University of Central Florida (UCF) School of Performing Arts is seeking a Marketing Communications Manager. This role is responsible for managing communications, marketing, and sales strategies within the School, promoting activities in music and theatre, and engaging the local community while collaborating with partners.

Responsibilities:

Develop, implement, and evaluate a comprehensive communications and marketing plan that supports the schools public performance and recruitment goals, reaching a diverse constituent base across all media including publications, advertisements, media relations, video, web, digital, and social media.

Oversee marketing/communications planning and operations for UCF Celebrates the Arts, represent mar/comm on the festival Steering Committee, and direct marketing plan, ads, publications, website, media assets, staff schedule, and other marketing/communications activities related to UCF Celebrates the Arts.

Manage communications plan for School of Performing Arts, managing public relations efforts to generate positive media coverage about the school.

Develop, evaluate, and disseminate print and digital assets, ensuring that messages and materials are aligned with the strategic goals of the school.

Advise and collaborate with faculty to develop and disseminate impactful creative activity/research-based stories to increase brand and reputation to a wide range of audiences, including current & prospective students, academics, industry professional, and community leaders.

Measure the effectiveness of marketing and communications-related initiatives and make budgeting decisions based on these measurements.

Optimize school's web presence for student recruitment and patron attendance, creating compelling content for the Wordpress site and collaborating with UCF marketing and communications.

Allocate and spend budget on initiatives that will positively impact ticket sales, recruitment and reputation.

Supervises the work of assigned personnel, including providing guidance and conducting performance evaluations.

Qualifications:

Required:

Bachelor's or Master's degree and 4+ years of relevant experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.

Preferred:

Degree in communications, marketing, writing, advertising or related field.

Experience working in higher ed.

Performing Arts industry knowledge.

Experience with ticket sales and subscriptions.

Excellent public speaking and writing capability.

Experience managing brand campaigns on social media.

Experience with publication management and photo/video editing.

Previous use of email newsletter system, WordPress, or other WYSIWYG CMS/communications tools.

Knowledge of Adobe Creative Suite, Canva or other design programs.

Knowledge of AP style.

Company:

University of Central Florida is an American public research university in Orlando, Forida. Founded in 1963, the company is headquartered in Orlando, Florida, USA, with a team of 10001+ employees. The company is currently Late Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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