Digital & Product Marketing Director

Digital and Product Marketing DirectorHarbor Health | Austin, TexasAt Harbor Health, we're transforming healthcare in Austin through collaboration and innovation. We're seeking passionate individuals to help us create a member-centered experience that connects comprehensive care with a modern payment model. If you're ready to make a meaningful impact in a dynamic environment where your contributions are valued, please bring your talents to our team!POSITION OVERVIEWThe Director of Digital and Product Marketing will lead Harbor Health's digital marketing strategy and product marketing initiatives to drive member acquisition, engagement, and retention. This role is critical in establishing Harbor Health's brand presence in the Austin market while effectively communicating our innovative payvider model to prospective members, healthcare partners, and stakeholders.POSITION DUTIES & RESPONSIBILITIESStrategic LeadershipDevelop and execute comprehensive digital marketing strategies aligned with Harbor Health's growth objectivesLead product marketing initiatives to position Harbor Health's unique payvider model in the healthcare marketCreate go-to-market strategies for new service offerings and member programsEstablish KPIs and measurement frameworks to track marketing effectiveness and ROIDigital Marketing & Brand DevelopmentOversee all digital channels including website optimization, SEM, social media, email campaigns, and content marketingDevelop and manage digital advertising campaigns to drive member acquisitionShape Harbor Health's brand voice and messaging for target member demographicsCreate compelling content that educates the market about our innovative healthcare modelMarket Research & AnalysisConduct market research to identify member needs, competitive positioning, and growth opportunitiesAnalyze member data and behavior patterns to optimize marketing strategiesMonitor industry trends and provide regular performance reporting to leadershipEvent Coordination & Team LeadershipPlan and execute corporate events, member engagement activities, and industry conferencesBuild and lead a high-performing marketing team as the organization scalesCollaborate with operations, clinical, and business development teamsFoster a culture of experimentation and data-driven decision makingDESIRED PROFESSIONAL SKILLS & EXPERIENCERequired QualificationsBachelor's degree in Marketing, Business, or Communications; MBA preferred10+ years of progressive marketing experience with at least 3 years in leadership rolesProven track record in digital marketing (paid advertising, SEO/SEM, email, social media)Healthcare marketing experience with deep understanding of consumer behavior and regulatory considerationsInsurance industry background with knowledge of health plan marketing and member acquisition strategiesEvent coordination and management experienceStrong analytical skills with experience using marketing analytics platforms and CRM systemsPreferred ExperienceHealthcare startup, health tech, or innovative healthcare delivery model experienceKnowledge of value-based care or healthcare payment modelsB2C and B2B marketing experienceBrand development and positioning for emerging companiesCore CompetenciesStrategic thinking with ability to translate vision into actionable plansCritical thinking skills to analyze complex business challenges and develop innovative solutionsExceptional communication skills with ability to simplify complex healthcare conceptsStrong project management with experience delivering materials under tight deadlinesAbility to work at startup pace with rapid content development and quick turnaroundsData-driven mindset with ability to analyze metrics and optimize performanceStrong personality with confidence to advocate for initiatives and speak up when necessaryLeadership experience with ability to build and motivate cross-functional teamsWHAT WE OFFEROpportunity to shape Harbor Health's brand and marketing strategy as we transform healthcare delivery in AustinCollaborative and dynamic work environmentAn organization made of people who are passionate about changing the healthcare landscapeCompetitive salary and benefits packageProfessional development and growth opportunitiesA transparent and unique culture