Marketing Director

Job Type Full-timeDescriptionAbout Us:Watters International Realty is one of Texas' leading real estate companies and a seven-time Inc. 5000 award recipient. We're on a mission to redefine what's possible in residential real estate - and we're growing. With $10M+ in annual revenue and ambitious expansion plans, we are seeking a Director of Marketing to help take us to the next level.About the Role:As our first-ever Director of Marketing, you will build and lead a lean, high-performance marketing team responsible for generating qualified leads, driving brand growth, and supporting revenue targets. You will manage internal staff, contractors, and agency partners - while also rolling up your sleeves to execute high-impact marketing campaigns.You will report directly to the CEO and collaborate closely with sales leadership and the executive team to align marketing with business objectives. This is both a strategic and hands-on role - ideal for a proven player-coach who thrives in entrepreneurial environments.Key Responsibilities:Marketing Strategy & LeadershipDevelop and own the company-wide marketing strategy aligned to revenue goals.Build, lead, and develop a small team of marketing staff, contractors, and agencies.Establish a modern marketing tech stack to drive efficiency and performance.Pipeline & Revenue ImpactDrive marketing-sourced pipeline and revenue growth.Partner with Sales to optimize lead generation, qualification, and conversion.Continuously improve funnel performance through data-driven experimentation.Channel & Campaign ManagementOversee omnichannel marketing execution:Digital: SEO/SEM, paid media, social, email, websiteTraditional: direct mail, OTT, mass mediaContent: video, blog, landing pagesManage creative development and brand consistency across all channels.Evaluate and manage relationships with agencies and external partners.Analytics & OptimizationDefine KPIs and marketing performance dashboards.Monitor, analyze, and optimize campaign and channel performance.Provide regular reporting to leadership on marketing impact.Team & Culture BuildingFoster a culture of accountability, creativity, and continuous learning within the marketing team.Hire and mentor marketing talent as the company scales.What Success Looks Like:A scalable marketing engine that consistently generates qualified leads and supports sales conversion.Strong brand presence in target markets.Tight alignment between marketing, sales, and executive leadership.Measurable, data-driven marketing performance that supports revenue growth goals.RequirementsQualifications:10+ years of marketing leadership experience, with a proven track record of driving pipeline and revenue growth.Experience managing a small internal team plus contractors/agencies.Strong understanding of modern marketing best practices across digital and traditional channels.Highly analytical and data-driven, with a bias for action and results.Ability to operate strategically while being hands-on when needed (player-coach mindset).Excellent project management, leadership, and communication skills.Experience in real estate, professional services, or high-growth entrepreneurial environments is a plus.Why Join Us:You'll play a pivotal leadership role in a fast-growing, entrepreneurial company - with direct access to the CEO and leadership team. You'll have the opportunity to build a high-performing marketing function from the ground up and help scale the company from $10M to $20M+ and beyond.Compensation:$95,000 - $125,000 per year (DOE)Performance bonus potential based on pipeline/revenue impactWe are an equal opportunity employer and welcome candidates from all backgrounds to apply.Ready to help build the future of real estate marketing? Apply today!Schedule:8 hour shiftMonday to FridayOn callWeekends as neededWork Location: In person