Digital Marketing Manager (On-Site)

DescriptionDigital Marketing Manager - Onsite, N.W. Houston, TX Steel Supply, L.P., a Best Place to Work company, offers one of the largest and broadest selections of structural steel and other products and services in Houston, Texas, through two Houston-based locations and a strong national e-commerce business.We seek an experienced Digital Marketing Manager to join our team at Steel Supply in Houston. In this position, you'll play a key role in the marketing team, working closely with company leadership and sales to expand and optimize our marketing efforts.Those who apply should have 6+ years of experience in digital marketing and a proven track record in Business-to-Consumer and Business-to-Business marketing, as well as developing and executing successful campaigns and marketing endeavors. You will be responsible for creating and implementing digital marketing strategies across Google, Microsoft, Email/CRM, and all social channels to increase brand awareness, generate leads, and drive sales.The ideal candidate should be very comfortable working autonomously, managing their workload and deadlines without significant direction, and also be comfortable working across the organization and closely with the sales team to collect information and inputs from various stakeholders.Key Responsibilities:Develop and execute integrated marketing plans that align with firm-wide goals and customer acquisition strategies.Content Creation: Working with another team member focused on content creation, you'll develop high-quality content, including ads, blog posts, articles, social media content, and email campaigns.Oversee social media management and reputation-building efforts across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).SEO and SEM: Optimize paid advertising campaigns to improve search engine rankings and drive organic and paid traffic. Work together with website support to further optimize our SEO.Email Marketing: Creation: In conjunction with another team member that will solely be focused on content creation, you'll work together to create and execute effective email marketing campaigns to nurture leads and drive conversions.Analytics and Reporting: Track and analyze website traffic, social media metrics, and campaign performance to measure ROI and make data-driven decisions. Share monthly reports with company leadership.Stay Updated on Industry Trends: Stay informed about the latest digital marketing trends and technologies to ensure our strategies remain competitive.Qualifications:Bachelor's degree in marketing, communications, or a related field6+ years of experience in digital marketingStrong understanding of SEO, SEM, social media marketing, email marketing, and content marketingEcomm experience requiredProficiency in using digital marketing toolsGoogle AnalyticsGoogle AdsSocial media platformsExcellent written and verbal communication skillsStrong analytical and problem-solving skillsAbility to work independently and as part of a teamPassion for the steel industry is a plusWhat We Offer:Competitive salary and benefitsOpportunity to be hands-on and lead digital marketing projectsMedical, dental, vision, life, and other insurances.401k MatchGenerous PTOPlease submit your resume and cover letter to JOBS@steelsupplyinc.com. Steel Supply, L.P. is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or basis of disability or any other federal, state, or local protected class.