Digital Marketing Manager
Onsite in Houston, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities
Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Requirements
Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
6+ years of experience in digital marketing, preferably in B2C or B2B environments.
Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
Experience in the steel industry or manufacturing is highly preferred.
Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
Strong communication, analytical, and project management skills.
Ability to work independently and cross-functionally with sales and leadership teams.