Communications Director

Job Title:

Communications Director

FLSA Status:

Exempt

Reports To:

Director of Schools

Date:

August 2025

Purpose of Job:

Assist District in meeting strategic goals and objectives by effectively communicating the district's vision/mission and accomplishments to share the district's story.

Primary Job Duties/Responsibilities: The following duties are normal for this job. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned as needed.

General Responsibilities/Essential Functions:

• Work with district leadership to identify communication strategies and determine appropriate means to convey messages effectively and to promote a positive district image
• Coordinate clear, consistent, and reliable communication with all stakeholders and community members utilizing various communication methods including print, videos, photos, website, and social media
• Manages all aspects of branding for LSSD to ensure continuity across the district
• Develop, design, implement and maintain the District website content on a regular basis
• Assist with the design of all school websites and support school based technology personnel as needed
• Coordinate District plans for all website communication
• Take responsibility for the content, quality, design and style of district communications, as well as district and school websites
• Enforce guidelines, standards, board policies, and state laws as they pertain to all websites within the school district
• Optimize web architecture for navigability (browser and mobile platforms); track and analyze web traffic statistics for periodic reporting and review of content effectiveness; work toward accessibility of all websites
• Maintain, convert and optimize published documents for online use
• Assist with coordination and facilitation of special events, meetings, and activities to ensure they are well planned and operate smoothly
• Serve as liaison between school district and media sources for the purpose of ensuring accurate information is disseminated
• Responsible for communication with school administration and/or staff to collect information to be shared through various media outlets
• Manage the district and schools overall social media presence, offering direction and support to schools as needed
• Develop communication plans as assigned for district programs and initiatives
• Promote and market internal and external school events (i.e. family engagement events, fundraisers, athletic events, etc.)
• Compile, edit, and publish district communications to share with stakeholders
• Works with appropriate staff in crisis situations that could result in media coverage
• Work with leadership to prepare and disseminate district compliance training and have thorough knowledge of software system used to conduct training
• Work collaboratively with other departments and department heads to facilitate support to schools/work locations
• Serve as district communications liaison and provide oversight to departments/schools to ensure consistent, accurate, thorough information is disseminated appropriately

• Serve as liaison to the Board of Education (board meeting notifications to staff and media/public, prepare agenda material, attend meetings, take minutes, coordinate board member training, etc.)
• Support leadership with district recognition program to celebrate staff milestones
• Attend and conduct requested trainings/meetings
• May teach communication/website content to students as requested

• Work on special projects as needed/directed
• Ensure that the use of the district's resources (time, money, people) are used in the most strategic and effective way possible

Other Duties and Responsibilities

• Project a positive image of the LSSD at all times and support district goals
• Maintain a high level of ethical behavior and confidentiality of district information
• Support the effective delivery of a high quality of education for all students
• Provide exceptional levels of professional support and service to staff and public
• May operate a motor vehicle to conduct various work activities
• Successful completion of Criminal Justice fingerprint/background process and drug screen
• Please note: this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Employees are expected to fulfill other duties as assigned.

Qualifications: To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor's Degree in Public Relations, Communications, or related field
• 3-5 years of successful professional experience leading the communications efforts of an organization
• Any equivalent combination of education, training and experience which provides the requisite knowledge, skills and abilities for the job
• Evidence of excellent written and verbal communication with the ability to communicate effectively with all employees
• Strong judgment, analytical, and decision-making skills
• Knowledge of various print, web, social media, and digital media tools
• Exceptional interpersonal skills in order to establish and maintain effective working relationships with staff and community members
• Ability to adjust work schedule to meet situational work demands
• Must possess excellent organization and interpersonal skills, and have a high attention to detail with the ability to handle multiple tasks at once and a desire to complete tasks accurately, timely and with emphasis placed on customer service and collaboration
• Such alternatives to the above qualifications as the Director of Schools may find appropriate and acceptable

Abilities/Physical Requirements

Physical demand requirements are at levels of those for active light work in an office setting.

The Lebanon Special School District is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the school system may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.