Deputy Executive Director - Marketing

Job Description

Job Title

Job Title: Deputy Executive Director of Marketing

Location: Central Office, Office of Communication

Salary: $111,190 - $159,000 annually

Reports to: Assistant Superintendent of Communications

Bargaining Unit: N/A

Benefits Eligible: Yes

Location: Central Office, 3011 West Boulevard, Detroit, MI 48202

Telecommuting Eligibility: Eligible for up to 40% telecommuting (i.e., up to 2 days per week remote work, following successful completion of onboarding/trial period)

Position Summary

To promote and highlight DPSCD's vision and sustained improvement, the District seeks a new lead marketing professional to plan, develop, implement and monitor the overall District marketing strategy. The Deputy Executive Director (DED) of Marketing works directly with the Assistant Superintendent of Communications, the Superintendent, and senior leadership to develop the District's brand, creative services offerings, social media and marketing strategy. The DED serves as the primary point-of-contact for all marketing and visual representations of the District in the community. The DED manages production and marketing buys (including radio, television and print), and tracks the effectiveness of marketing strategies. The DED will manage a team tasked with delivering a variety of research assignments in a high-pressure, deadline-driven environment and oversee the development of various campaigns.

Minimum Qualifications

• Bachelor's degree from an accredited institution.

• At least 5 years of senior level experience in a communications/marketing focused role

• Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.

• Prior demonstrated experience data analysis in a marketing context

• Prior experience leading major change management efforts

Essential Functions

Works with Assistant Superintendent of Communications, Superintendent, senior staff, and external advisors to set the District's marketing and creative strategy

Executes the District's marketing and creative strategy, including brand management and marketing

Manages the District's presence on the internet and social media in alignment with the media & public relations strategy (as set by the Assistant Superintendent of Communications)

Liaises with the Assistant Superintendent of Communications to ensure strategic alignment

Coordinates with the enrollment team to set message for enrollment marketing

Sets strategy for implementation at the school level of aligned, brand-driven marketing materials and social media presence

Prepares reports, updates, and other communications deliverables for district leadership on progress against key initiatives and priorities

Organizes informational campaigns on key district initiatives

Provide hands-on management of marketing team members, including providing regular feedback, coaching and direct support to ensure all team members are operating at a high level and coordinating effectively and cross-functionally

Strong presentation skills with the ability to deliver technical assistance in a form understood by stakeholders

Ensure that all office staff provide responsive, courteous and helpful customer service to the schools, staff and other stakeholders they serve

Manage the marketing budget and ensure compliance with District requirements

Create and present the annual marketing plan and strategy

Use data and reports to make evidence-based decisions

Strong analytical, critical-thinking and organizational skills

Able to work independently and manage multiple responsibilities simultaneously

Able to thrive in a fast-paced and achievement-oriented environment

Strong problem-solving and project management skills

Demonstrated ability to learn quickly and take initiative

Willingness to go above and beyond to contribute to the success of a dynamic team committed to a new future for Detroit education

Personal alignment with the District's mission, vision and core values

Ability to build and cultivate relationships with a wide variety of internal and, where appropriate, external stakeholders

Strong written and verbal communication skills

Fulfill other duties and responsibilities as assigned

Security Clearance:

Internal Applicants

If you are a current Detroit Public Schools Community District employee, you do not have to submit a new security clearance, unless your new role requires a different type of criminal background check.

External Applicants

In alignment with Michigan law, if you are hired to fill a position, you will be required to submit to a Detroit Public Schools Community District criminal background check. Information regarding required background checks will be shared at the point of hiring.

Method of Application:

Applicants must apply through the online application system. Only applications submitted through the online application system will be considered for any posted position and all applications require a resume to be considered.

Successful candidates are required to submit official transcript(s) at point of offer to hire. Teaching service outside of the Detroit Public Schools Community District must be verified by the applicant's prior employer(s) prior to hire. It is the applicant's responsibility to provide all documentation (including copies) as requested.

Applicants requesting assistance during the application process should contact the Office of Human Resources via email at [email protected] or phone at (313) 873-6897.

DPSCD does not discriminate on the basis of race, color, national origin, sex, disability, age, religion, Contact the Civil Rights Coordinator for more information at (313) 240-4377 or detroitk12.org/compliance.