Sr. Digital Content Manager (Beauty)

Employment Type:Contract
Work Schedule: 3 days in office, 2 days WFH

Summary:

The Sr. Digital Content Manager leads the development and execution of a US content strategy for a luxury beauty brand, ensuring consistent messaging across all B 2B and B 2C channels. This role partners with global marketing to localize content and create original materials tailored to US market needs and go-to-market plans. The position requires strategic leadership, creativity, team management, and budget oversight.

• Develop and implement a US content strategy aligned with global direction.
• Oversee creation of diverse content formats: video, photography, social media, website copy, educational materials, sales collateral, and influencer content.
• Adapt global brand messaging for the US audience while maintaining alignment with the overall brand voice.
• Collaborate cross-functionally with US leadership and marketing teams to integrate content into business plans.
• Lead content for new product launches and US marketing campaigns.
• Manage, mentor, and develop the US content production team.
• Oversee budget and vendor relationships for US content production.
• Implement emerging technologies and industry best practices, including generative AI tools.
• Track KPIs to measure and optimize content effectiveness in the US market.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 8-10+ years experience in content production/management, social media/influencer strategy (preferably in skincare or beauty).
• Proven success with B 2B and B 2C content strategies.
• Strong understanding of luxury brand positioning and messaging.
• Familiarity with scientific/medical skincare terminology is a plus.
• Experience with digital editing tools (e.g., Adobe Premiere, Final Cut).

This role offers the opportunity to shape a luxury beauty brands voice in the US market while working closely with both local and global teams.

Accepted file types: doc, docx, pdf, txt, Max. file size: 10 MB.

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